Field Marketing Specialist

About Spotfire

Spotfire, a business unit of Cloud Software Group, is a leading visual data science and industrial analytics platform designed for complex, high-stakes operational environments. Spotfire combines interactive visualization, data wrangling, advanced analytics, and AI into a single environment-empowering engineers, scientists, and business leaders to solve complex, industry-specific challenges at scale. From energy and high-tech manufacturing to life sciences and financial services, Spotfire delivers the decision-making precision that enterprise organizations rely on to turn data into confident action.

About the Team

You will join a dynamic, cross-functional team of marketers driving global growth and market adoption. We operate in close partnership with Product, Sales, and Industry GTM to position Spotfire as a tailored, essential solution for solving complex business problems. Our culture values clear communication, rapid execution, and a high standard of operational excellence-we take pride in representing the brand on the ground and turning event interactions into measurable revenue pipeline.

Job Description/Responsibilities:

Onsite & Digital Event Execution

• Onsite Event Execution: Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support.

• Digital Event Support: Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts).

• Lead Capture Setup: Prepare and assist with onsite lead-capture tools (badge scanners, digital forms, check-in apps) to ensure seamless attendee registration and data collection.

Event Promotion & Social Media Outreach

• Pre-Event Promotion: Coordinate promotional campaigns to drive attendance, including drafting social media copy (LinkedIn, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps.

• Social Media Amplification: Execute event-related social media posts-including live-tweeting/posting from events, capturing photos/videos on-site, and highlighting key speakers or sessions.

• Community Engagement: Monitor and respond to event-related social tags, hashtags, and attendee engagement across corporate channels.

Sales Alignment & Lead Operations

• Lead List Processing: Clean, format, and prepare attendee lists immediately following events for prompt CRM upload.

• Routing & CRM Assistance: Work within HubSpot to ensure event leads are correctly assigned and routed to the appropriate sales representatives.

• Sales Follow-Up Support: Work directly with sales reps and sales managers to monitor lead status, send reminder nudges, and ensure all leads receive proper and timely outreach.

• Reporting Assistance: Help gather event metrics, social engagement rates, lead volume, and follow-up data to track overall campaign performance and ROI.

Required Experience/Skills:

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics).

• Experience: 3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology).

• Social & Digital Tools: Hands-on experience managing professional social media platforms (LinkedIn, X) and social scheduling management tools.

• CRM & Data Intelligence Tools: Hands-on experience with HubSpot is required; working knowledge or familiarity with ZoomInfo (or similar prospecting/data enrichment platforms) is a strong plus.

• Virtual Event Tech: Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars).

• Data Proficiency: Comfortable working with Microsoft Excel or Google Sheets (cleaning data, formatting lists, using basic formulas).

• Travel: Willingness to travel up to 20-30% to assist with onsite event execution.

• Attributes: High attention to detail, strong organizational skills, creative copyediting skills, proactive attitude, and clear written communication.

What Success Looks Like

• Flawless Support: Smooth execution, effective promotion, and seamless logistical support for assigned live and digital events.

• Increased Engagement: Measurable growth in pre-event registration and live social media engagement surrounding regional events and trade shows.

• Data Accuracy & Speed: Cleaning, enriching, and passing off event lead lists to the sales team within 24-48 hours post-event.

• Timely Follow-Up & Accountability: Active alignment with sales reps to ensure 100% of event leads receive prompt follow-up, keeping pipeline opportunities moving forward without falling through the cracks.

• Insightful Performance Reporting: Delivery of clear, timely post-event reporting that tracks key success metrics-including lead volume, engagement rates, pipeline influence, and overall event ROI

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.
CA generally ranges: $1-$100,000,000
All other locations fall under our General State range: $1-$100,000,000
Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

About Us:

Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.