Retail Media Analyst

Job Description

Job Description

Title: Retail Media Analyst

Employment Type: Contract

Compensation: $50 per hour

Location: Santa Monica, CA

Work Model: Hybrid — four days onsite

Industry: Consumer Packaged Goods / Food and Beverage

Work Authorization: Applicants must be authorized to work in the United States for any employer. Sponsorship is not available for this position.

Company Overview

A global consumer packaged goods organization with a large retail footprint and a sophisticated digital commerce operation is expanding its retail media execution team. The environment combines brand, eCommerce, analytics, and performance marketing work across major retail and delivery platforms.

Position Summary

The Retail Media Analyst will own day-to-day campaign execution and optimization in Pacvue. This role manages sponsored search and display activity, monitors performance and budget pacing, develops reporting, and translates campaign data into practical recommendations for eCommerce and marketing stakeholders.

Key Responsibilities

• Build and launch sponsored search, display, and retail media campaigns across major retailer and delivery networks.
• Manage bids, budgets, pacing, keywords, targeting, and campaign structure within Pacvue.
• Monitor return on ad spend (ROAS), advertising cost of sales (ACOS), total advertising cost of sales (TACOS), cost per thousand impressions (CPM), cost per click (CPC), conversion, and share-of-voice performance.
• Optimize campaign investments based on performance trends, objectives, and budget constraints.
• Develop dashboards and recurring performance reports for internal stakeholders.
• Conduct keyword research, competitive analysis, and search-term mining.
• Recommend budget allocation across platforms and campaign types.
• Coordinate with brand and creative partners to align advertising content with campaign goals.
• Maintain consistent campaign naming, documentation, and operating structure.
• Communicate progress, risks, and blockers proactively while working with limited oversight.

Required Qualifications

• At least two years of hands-on retail media or paid search experience with direct campaign-management responsibility.
• Hands-on Pacvue experience.
• Active campaign experience with at least two retail media platforms, such as Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or a comparable network.
• Strong analytical judgment and the ability to turn campaign data into actionable recommendations.
• Ability to manage work independently and communicate status and blockers clearly.

Preferred Qualifications

• Experience supporting consumer packaged goods, beverage, or fast-moving consumer goods brands.
• Familiarity with Power BI, Tableau, Helium 10, or comparable analytics tools.
• Amazon Ads or another retail media certification.
• Experience with demand-side platform (DSP) or programmatic retail media campaigns.