Associate Media Director, Programmatic

Updated: April 28, 2026 Location: Santa Monica, CA, United States Job ID: 14761-OTHLOC-C5xvYfwP The Associate Media Director, Programmatic has a core responsibility to support our omnichannel programmatic strategy and execution along with our respective agency teams within Syneos Health. This individual will also work to help evangelize the role omnichannel programmatic plays on the pharmaceutical media plan, collaborating with our Data Science practice to ensure data is being used efficiently to drive ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Owning campaign management and execution of personalized programmatic media plans for this target audience is core to success. Core Responsibilities Omnichannel Programmatic Media Strategy Provide input and recommendations on appropriate channel mix and consideration set development for clients Continuously improve our offering and look to scale appropriately Work with partner agencies on new business opportunities and pitches Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well as clients and vendor partners Develop close working relationships with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go‑to‑market strategy that has media KPIs connected to brand business KPIs Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution Work on continuously providing trends and POVs across our agencies to ensure we can communicate the value to our clients on a regular basis Support processes and approach to directing trading and ad operations teams as needed Media Planning Create intuitive presentations to be delivered to internal & external key stakeholders Lead the development of and presentation of detailed media recommendations along with respective external media partners Collaborate with data science and analytics team to develop measurement plans that include channels outside of media Own the success and overall KPI result of your programmatic campaigns and clients Media Consulting Assist in delivery of media strategy consultancy to internal agency staff and client teams Provide liaison services between the Integrated Media Team and third‑party media agencies to: Ensure media strategies align with AOR strategic foundation Maximize creative work by supporting agencies to reach their fullest potential via selected channel placements Systems & Tools Hands‑on experience with ad technologies including data management platforms (e.g., DeepIntent, PulsePoint, Lasso) and ad verification tools Familiarity with data visualization tools Experience with ad serving solutions, tag management and operations Experience with competitive media tools such as Kantar, Pathmatics, comScore, etc Qualifications Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad‑tech side Must be willing to travel weekly to the client office in San Francisco Experience designing and implementing pharmaceutical programmatic media campaigns Knowledgeable in how to leverage multimedia in the programmatic media environment Experience in pharmaceutical or healthcare space required Experience in other biddable media platforms a plus (e.g., paid social, paid search) Excellent presentation skills, and history of successful client engagements Exceptional organizational skills, multi‑tasking capabilities and detail orientation Strong analytical abilities and quantitative skills The annual base salary for this position ranges from $110K to $130K. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. Some positions may include eligibility to earn commissions/bonus based on company and/or individual performance. Syneos Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, or any other legally protected status and will not be discriminated against. If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, please contact us at: Email: [email protected] One of our staff members will work with you to provide alternate means to submit your application. #J-18808-Ljbffr Syneos Health