Director of Enrollment & Outreach

Starting Salary: $50,000 /year base PLUS Performance Bonus ProgramEnvironment: Special Education Program, Grades K-12
Atlantis Academy , a growing, dynamic organization with a social mission to offer hope, is seeking a Director of Enrollment & Outreach to join our award-winning Special Education team and perform meaningful work in a culture that welcomes innovation, encourages creative expression and offers limitless potential for personal and professional satisfaction!

If you're passionate about driving enrollment growth, dedicated to expanding access to exceptional special education services, thrive on building meaningful relationships, and value collaboration, innovation, and integrity - We Should Talk!

As the Director of Enrollment and Outreach , you will oversee and enhance the student enrollment journey-from initial inquiry and admissions to successful integration into Atlantis Academy's innovative educational program. This dynamic role blends strategic thinking with creative innovation to drive the development and implementation of both short- and long-term enrollment strategies for attracting, enrolling, and retaining students in order to achieve targeted goals. By demonstrating servant leadership and cultivating strong, positive relationships with students, families, school leaders, and community partners; the Director of Enrollment and Outreach plays a pivotal role in shaping the future growth and continued success of Atlantis Academy.

‖ Responsibilities Include:

• Representing Atlantis Academies and ChanceLight Education within the community and with prospective families by effectively communicating the mission, vision, and core values of Atlantis Academy.
• Engaging prospective students and families by clearly highlighting the benefits and unique educational opportunities offered by Atlantis Academy.
• Coordinating dynamic admissions events-including campus tours, open houses, student shadow experiences, curricular information sessions, parent-to-parent connections, and personalized family meetings-to attract and enroll new students.
• Responding promptly and thoughtfully to all new student inquiries, actively cultivating meaningful relationships to support families throughout the enrollment journey.
• Managing the complete admissions process from initial inquiry through intake and final enrollment, ensuring efficiency and exceptional customer service.
• Collaborating closely with school-based leadership to schedule personalized interviews and provide engaging individual or small-group tours of the campus.
• Building and maintaining strong partnerships with key community stakeholders, including area schools, healthcare professionals, therapists, pediatricians, parent-support groups, community organizations, and governmental agencies to create robust networking opportunities.
• Attending and exhibiting at relevant conferences, community events, and marketing opportunities, including those occurring outside traditional business hours (evenings/weekends), to build awareness and establish positive community relationships.
• Developing and implementing a targeted communication plan designed to effectively transition prospective families from initial interest to enrolled status.
• Overseeing the creation and refinement of engaging admissions materials, promotional events, and strategic marketing initiatives.
• Ensuring a systematic and efficient application process through clear, timely, and informative communication with families, promoting a positive admissions experience.
• Collaborating with school-based leadership to proactively manage student retention efforts and enhance student and family satisfaction.
• Leading and managing the financial aid process, actively participating in policy formulation, family communications, and financial aid award decisions.
• Maintaining accurate admissions and enrollment data, regularly analyzing the effectiveness of enrollment strategies, and providing timely reports to Regional Vice President and school leadership.
• Facilitating informative sessions to guide families in navigating Florida's School Choice scholarship opportunities (including McKay, Gardiner, Tax Credit, Hope, Family Empowerment scholarships).
• Assisting families in understanding their rights and maximizing available scholarship opportunities to support enrollment decisions and affordability.
• Educating and motivating faculty and staff to actively participate in supporting the admissions and enrollment processes.
• Collaborating with school leadership to implement a welcoming and effective assimilation process for newly enrolled students and families.
• Developing and executing an annual marketing and enrollment strategy designed to attract, enroll, and retain students, ensuring achievement of campus enrollment goals.
• Maintaining ongoing outreach and periodic follow-up with current and former students and families to ensure continued satisfaction and loyalty.
• Partnering with school leadership and ChanceLight's Marketing Department to oversee effective website content, digital outreach, and social media campaigns.
• Participating actively in the annual budgeting process with school leadership to effectively plan and allocate resources for marketing and outreach initiatives.
• Collaborating with the Regional Vice President of Operations and site-based leaders to support and achieve campus, regional, and organizational goals, including strategic planning activities.
• Ensuring fiscal accountability by regularly reviewing financial reports related to marketing, recruitment, and retention activities to identify and proactively address budget variances.
• Attending and participating actively in school-based and regional leadership meetings as required.
• Performing additional duties and responsibilities as assigned.

‖ Qualifications Required:

• Bachelors degree or higher in education, special education, school administration, marketing or a closely related field of study.
• Master's degree in a related field of study preferred.
• Licensed currently or in the process of obtaining a FL special education instruction credential preferred.
• Hold currently or have the ability to obtain a valid FL drivers license.
• Ability to obtain and maintain certification in company approved crisis management training.
• Minimum 2 yr.'s prior experience working in a school administrative, staff supervisory and/or budgetary management role preferred.
• Ability to work nights and weekends on occasion to attend outreach events, host tours, parent nights, etc.
• Prior experience and/or knowledge in special education services and compliance, particularly for students with autism related disabilities and/or challenging behaviors.
• Prior experience and/or highly skilled in working with students with individualized education plans (IEP's).
• Prior experience and/or highly knowledgeable in education admission and enrollment procedures, state funding, grants and scholarship programs.
• Advanced knowledge regarding the Florida School Choice program options and funding highly preferred.
• Proficient in the development and implementation of successful marketing, public relations and/or community engagement campaigns.
• Highly skilled in building relationships with students, parents, teachers and community and/or external business partners.
• History of success building credibility, effectively managing multiple projects and collaborating across all organizational levels.
• Ability to effectively present information and respond to questions from groups of staff members, students, parents, customers, and the public.
• Advanced oral and written communication, organization, conflict resolution, multitasking, problem solving, and decision-making ability.
• Proven ability to effectively prioritize tasks and meet deadlines while maintaining organization and attention to detail.
• Well-versed in the use of relevant technology including experience with computers, Microsoft Office Suite, database entry and basic office equipment.

Atlantis Academy is a division of ChanceLight Behavioral Health, Therapy, & Education , the nation's leading provider of alternative and special education programs for children and young adults. For more than 50 years, and in partnership with over 235 school districts nationwide, we have helped change the direction of more than 240,000 student lives!
Learn more about our history, our mission and the program services we provide by visiting the link below:
At ChanceLight we believe in providing more than just a job, as a member of our team you'll receive the opportunity to make meaningful impacts, the support needed to achieve success, and all the tools essential to reaching your personal & professional fulfillment! Your path to a truly rewarding career starts here - where growth, empowerment, and collaboration define our culture; and every day is a Chance to transform lives through education!

‖ Perks and Benefits Include:

• Comprehensive Medical, Dental and Vision Plans
• FREE Telehealth and Virtual Counseling Sessions
• FREE Health Advocacy Services and 24/7 Nurse Line
• Company Paid Life & Disability Insurance
• Company Paid Employee Assistance Program
• Flexible Spending and Health Savings Accounts
• Personal Protection Insurance Plans
• Cigna Healthy Pregnancies, Healthy Babies Program
• Legal Services Insurance
• Pet Health Insurance
• Accrual-based Paid Time Off
• School Hours and Paid Holiday Schedule
• Extensive Personal and Life Event Paid Leave Policy
• 401k Retirement Saving Plan
• Perks at Work Employee Discount Program
• Opportunities for Growth & Development
• And So Much More!

If you're ready to start making lasting impacts on the lives of students and contribute to the creation of a brighter future - This Is Your Chance!

Join us and together, we can empower students to overcome challenges, build confidence and unlock their full potential!
Careers, With ChanceLight = Work. With Purpose.

Copyright © 2026 ChanceLight Behavioral Health, Therapy, & Education, a ChanceLight® company. *Benefit plans and eligibility requirements may vary based on role and employment status. Employment is contingent upon meeting applicable background screening requirements, including screening through the Florida Care Provider Background Screening Clearinghouse. Additional information is available at

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.