Senior Associate Product Marketing

Owning end-to-end product marketing and integrated campaign execution for high-priority consumer initiatives, the full-time Senior Associate Product Marketing will develop go-to-market strategies, shape messaging, and drive execution across various marketing channels in a remote environment. Key responsibilities Develop go-to-market strategies for affordability initiatives and new product launches, defining audience-first messaging and integrated marketing plans Execute marketing strategies by creating assets, coordinating with channel partners, and ensuring compliance with legal requirements Conduct user research to enhance understanding of target customers and translate insights into effective marketing strategies and creative content Required qualifications 4-7 years of experience in product marketing or integrated marketing in a B2C environment Bachelor's degree required; MBA is a plus Proven experience in developing go-to-market plans and launching consumer-focused products or features Strong analytical skills with the ability to synthesize data and make data-driven decisions; familiarity with SQL is a plus Experience with integrated marketing channels, including CRM, paid social, and in-app marketing