Senior Manager Rental

Senior Manager Rental

The Senior Manager Rental is responsible for leading the business unit to overall profitability and growth of the rental product line through successful implementation of Marketing, Sales Management & Execution, Financial Responsibilities, Leadership, Operations and Fleet Management, Customer Retention and Development, and Communication. This position reports directly to the Director of Rental. This position will directly manage all Rental personnel including Rental Account Managers, Branch Rental Manager, Rental Counter Supervisors, Management Trainees, Rental Sales Representatives, and Sr. Rental Sales Representatives. Each Rental Manager will have approximately 12-14 employees and be responsible for annual revenues greater than $9.5 million.

Essential Functions

• Marketing: Driving rental utilization through successful market penetration using sound marketing activities. Directly overseeing all RAM, RSR, and MT marketing activities. Successfully implementing business units marketing plans including: consumer, local, regional & national programs and coordinating all the marketing activities of Rams as well as all rental personnel. Responsible for all marketing promotions such as direct mail, inbound and outbound telemarketing, outside sales efforts, weekly blitz activities and maintains constant communication with the Field Marketing Coordinators. Ensuring inbound and outbound telemarketing standards are being met at the companies required levels. Driving and Executing sales events such as blitz's customer appreciation activities, etc.
• Market Share & Penetration: Reacting to market changes with a sense of urgency in order to maintain and grow the market. Ensuring appropriate staffing levels at all full service locations. Anticipating market & customer needs by either moving equipment in or out of locations to meet demands and recognize and react quickly to market opportunities. Ability to forecast market potential and demand and optimize and react appropriately with your fleet and sales force.
• Sales Execution: Establishing and enforcing authority guidelines/limits for pricing within the rental counters, RSRs, and RAM sales forces. Maintaining competitive awareness and market pricing. Monitoring and enforcing price incentives driven by market conditions. Proactively recognizing and reacting quickly to market supply & demand. Directly responsible for overseeing the execution of the entire plan to close process at all locations. Responsible for sales protocols between all RAMS/RSRs including lead generation and follow up.
• Direct Sales Management of the RAMs: Directly responsible for RAM quota obtainment in all categories including; New Rental Revenue, Preferred Rental Revenue, New Accounts, and Lease Conversions. Conducting weekly sales meetings. Driving consistent management around pipeline and activity. Ensuring collaboration with local lease sales force.
• Financial: Responsible for overall profitability of both the rental and trailer pool product lines specifically achieving both revenue and margin plans. Directly responsible for maintaining compliance with company, local, state, federal, and other regulatory agencies. Ability to forecast monthly, quarterly, and annual results accurately and timely. Responsible for analyzing and interpreting performance through multiple financial reports and metrics.

Additional Responsibilities

• Performs other duties as assigned.

Job Category: Operations and Support

Compensation Information: The compensation offered to a candidate may be influenced by a variety of factors, including the candidate's relevant experience; education, including relevant degrees or certifications; work location; market data/ranges; internal equity; internal salary ranges; etc. The position may also be eligible to receive an annual bonus, commission, and/or long-term incentive plan based on the level and/or type. Compensation ranges for the position are below:

Pay Type: Salaried

Minimum Pay Range:

Maximum Pay Range:

Benefits Information: For all Full-time positions only: Ryder offers comprehensive health and welfare benefits, to include medical, prescription, dental, vision, life insurance, and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax-advantaged 401(k) retirement savings plan.

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Security Notice for Applicants: Ryder will only communicate with an applicant directly from a [@ryder.com] email address and will never conduct an interview online through a chat type forum, messaging app (such as WhatsApp or Telegram), or via an online questionnaire. During an interview, Ryder will never ask for any form of payment or banking details and will never solicit personal information outside of the formal submitted application through .

Should you have any questions regarding the application process or to verify the legitimacy of an interview or Ryder representative, please contact Ryder at View email address on click.appcast.io or View phone number on click.appcast.io.