Director, Marketing & Communications

Director, Marketing & Communications

Rutgers, The State University of New Jersey is seeking a Director, Marketing & Communications for the Undergraduate Admissions Office within the Division of Enrollment Management. Reporting to the Interim Co-Executive Director of Undergraduate Admissions (and ultimately to the Assistant Vice Chancellor for Enrollment Management), the Director of Marketing & Communications serves as a member of the Undergraduate Admissions leadership team and plays a critical role in achieving annual and long-term enrollment goals.

Among the key duties of the position are the following:

• Serves as the division's senior marketing strategist for undergraduate recruitment, collaborating with university partners to ensure brand alignment, effective audience engagement, and the achievement of enrollment priorities.
• Leads a fast-paced team responsible for delivering a high volume and diverse portfolio of outreach and engagement initiatives, including an email campaign comprising more than 2,500 communications annually, print publications, interactive presentations, web content, social media, and digital marketing.
• Develops and implements a cohesive, distinctive marketing and communications strategy from concept through execution and delivery.
• Cultivates data-informed, high-impact, and results-oriented marketing practices that support the recruitment and enrollment of an increasingly talented and diverse student body.
• Advances and executes marketing and communication strategies designed to engage and strengthen relationships with key audiences, including prospective students, applicants, admitted students, enrolling students, parents and families, school counselors, educators, and internal stakeholders.
• Collaborates with other Enrollment Management units to develop and implement communications initiatives that advance divisional priorities, support student success, promote operational objectives, and ensure a consistent and coordinated Enrollment Management message.
• Establishes a culture of accountability through the use of analytics and performance metrics, ensuring continuous improvement and alignment with institutional enrollment objectives.
• Identifies and leverages market trends and emerging communications channels, continuously evolving Undergraduate Admissions' outreach and marketing strategies to remain innovative and competitive.
• Leads, supervises, and develops a team of marketing and communications professionals and oversees the Marketing & Communications budget.

FLSA - Exempt

Grade - 09

Salary Details - 124,967.00 - 135,000

Minimum Salary - 124967.000

Mid Range Salary - 158175.000

Maximum Salary - 191383.000

Offer Information - The final salary offer may be determined by several factors, including, but not limited to, the candidate's qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university's broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent.

Benefits - Rutgers provides a comprehensive benefits package to eligible employees. The specific benefits vary based on the position and may include: Medical, prescription drug, and dental coverage Paid vacation, holidays, and various leave programs Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options Employee and dependent educational benefits (when applicable) Life insurance coverage Employee discount programs

Position Status - Full Time

Working Hours - 37.5

Standard Hours - 37.50

Daily Work Shift - Day

Work Arrangement - Consistent with the current application of Rutgers Policy 60.3.22 or the applicable provisions of relevant collective negotiations agreements, this position may be eligible for a hybrid work arrangement. Flexible work arrangements are not permanent, subject to change or discontinuation, and contingent on the employee receiving approval in the View email address on click.appcast.io Application System.

Union Description - Admin Assembly (MPSC)

Payroll Designation - PeopleSoft

Seniority Unit

Terms of Appointment - Staff - 12 month

Position Pension Eligibility - ABP

Qualifications

Minimum Education and Experience - Bachelor's degree in marketing, communications, public relations, or related field. At least 8 to 10 years of experience in marketing/communications, preferably in higher education or other non-profit setting.

Certifications/Licenses - A valid driver's license would be required for this position.

Required Knowledge, Skills, and Abilities - Excellent interpersonal, verbal, written, and supervisory skills. Ability to foster a collaborative and creative culture in a diverse environment. Superior project management, multi-tasking, and operational planning abilities. Demonstrated ability to develop and use analytics in decision-making.

Preferred Qualifications - Experience in higher education and a Master's degree.

Equipment Utilized

Physical Demands and Work Environment - May have to lift up to 30 lbs.

Special Conditions - May have to work weekends, evenings. Safe Driving Record.