Campaign Marketing Specialist

We are seeking a Campaign Marketing Specialist to join our growing team! You'll be a key player in strategizing, planning, and executing marketing campaigns and follow-up activities in partnership with internal stakeholders, including content creation and marketing activities such as events, conferences, webinars, and whitepapers. This role thrives in a fast-moving environment with many stakeholders, working closely with the Bounteous business development team and practice leaders to grow relationships in key verticals and drive marketing-qualified leads.

Responsibilities:

• Support marketing initiatives with the planning, execution, and tracking of programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings

• Generate leads and opportunities through high-quality marketing events such as conferences, webinars, and in-market events

• Perform post-event outreach, follow-ups, and recaps

• Develop content and perform outreach to drive event attendance, in collaboration with internal stakeholders and external partners

• Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral

• Maintain content calendars and collaborate with product SMEs on blogs and white papers

• Continuously test, learn, and optimize programs with the latest AI tools, and update workflows to improve performance and ROI

• Establish a regular reporting cadence with stakeholders to communicate campaign results, measure performance against goals, and align on next steps

• Identify industry trends and review analyst reports to share insights with the broader team

• Cultivate ongoing knowledge of digital transformation and technology trends

• Coordinate with external partner stakeholders and representatives as needed to support joint marketing activities

• Become well-versed in Bounteous solution offerings, services, and capabilities

Preferred Experience:

• 2–5 years in digital transformation consulting or a digital agency, ideally in a fast-paced environment managing many stakeholders at once

• Experience driving leads and planning marketing activities

• Exceptional written and verbal communication skills

• Great project management skills

• Strong interpersonal skills and ability to build relationships internally and with partner/sales contacts

• Highly organized with strong attention to detail

• Excellent computer skills, including Excel and PowerPoint

• Experience withAnthropic'sClaude and OpenAI's ChatGPT, among other AI tools

• Knowledge of email marketing and web analytics is preferred

• Marketing, business, or communications degree preferred