[MARKETING] Senior Manager, TCL Mobile Field Marketing & Sales Enablem

Position SummaryTCL North America is seeking a Senior Manager, Field Marketing & Sales Enablement to lead field marketing strategy, retail sales enablement, and retail advocacy programs for TCL's Mobile business across North America. This role is responsible for driving retail execution, strengthening product knowledge and sales advocacy, optimizing field coverage, and improving sell-out performance across key wireless carriers and national retail partners.The position serves as the primary business owner for TCL Mobile's third-party field marketing agency, overseeing program strategy, staffing and coverage plans, performance management, budget allocation, and return on investment. This individual will establish program objectives and performance metrics, evaluate field execution through regular market visits, and hold external agency partners accountable for delivering measurable business results.In addition, this role owns TCL Academy, TCL Mobile's retail training and advocacy platform, including platform management, content effectiveness, user engagement, sales incentive performance, reporting, and fraud prevention. The ideal candidate combines strong commercial acumen, analytical capabilities, vendor management experience, and hands-on knowledge of wireless retail channels to translate business priorities into effective field execution and sustainable sales growth.Duties may include but are not limited to:Field Marketing Strategy & Retail ExecutionField Strategy & Program Planning: Develop annual and quarterly field marketing strategies aligned with TCL Mobile's sales objectives, channel priorities, product launches, promotional campaigns, and broader business goals.Market Coverage & Resource Allocation: Translate wireless carrier and national retail partner priorities into market coverage plans, store prioritization, field staffing requirements, launch support, and retail training initiatives.Retail Execution & Sell-Out Performance: Monitor field activities, store-level execution, product visibility, sales performance, and retail engagement to identify opportunities to improve sell-out and strengthen TCL Mobile's retail presence.KPI Development & Performance Management: Establish and maintain field performance scorecards, program KPIs, and reporting standards to evaluate productivity, market coverage, retail execution, and business impact.Market Intelligence & Business Insights: Gather competitive intelligence, retailer feedback, field observations, and market trends to identify business opportunities and provide actionable recommendations to Sales, Channel Marketing, Product, and leadership teams.Product Launch & Promotional Support: Coordinate field execution priorities for new product introductions, promotional campaigns, and other key commercial initiatives to ensure retail teams have the knowledge, resources, and support needed to represent TCL Mobile effectively.Third-Party Agency Management & GovernanceAgency Relationship Management: Serve as the primary business owner for TCL Mobile's third-party field marketing agency, establishing program objectives, service expectations, staffing requirements, operating standards, and performance expectations.Agency Performance & Accountability: Monitor agency performance against agreed-upon KPIs, service levels, staffing plans, and execution standards. Partner with agency leadership to address performance gaps and implement corrective actions.Field Workforce Oversight: Hold agency leadership accountable for recruiting, onboarding, training, coaching, performance management, employee retention, and timely replacement of field personnel in accordance with contractual expectations.Operating Reviews & Business Planning: Lead regular operating reviews and quarterly business reviews covering field performance, staffing, market coverage, budget utilization, business risks, and improvement plans.Territory & Coverage Optimization: Partner with agency leadership to evaluate territory design, store coverage, market prioritization, and resource allocation based on sales potential, retail partner needs, and program effectiveness.Vendor Governance & Cross-Functional Coordination: Maintain clear accountability between TCL's program oversight responsibilities and the agency's employment and personnel management responsibilities. Partner with Procurement, Finance, Legal, and other stakeholders on vendor governance and contractual requirements.Market Visits, Field Evaluation & Continuous ImprovementMarket Visits & Store Audits: Conduct regular market visits, ride-alongs, and retail store audits to evaluate field personnel effectiveness, product knowledge, selling capabilities, retailer relationships, merchandising, and training quality.Execution Validation: Independently validate agency reporting and field activity through firsthand observations, store-level assessments, and performance data analysis.Performance Gap Identification: Document field execution gaps, identify root causes, and work with agency leadership and internal stakeholders to develop and implement corrective action plans.Best Practice Development: Identify successful approaches in high-performing markets and develop recommendations to improve consistency, productivity, and retail execution across supported locations.Field Feedback & Program Optimization: Translate observations from store visits and field personnel into actionable recommendations for product training, sales messaging, promotional execution, and future program planning.Budget Management, Vendor Evaluation & ROIBudget & Investment Management: Manage the approved TCL Mobile field marketing budget, monitor spending against plan, and recommend resource allocation based on business priorities, market potential, and measurable performance.Program Effectiveness & ROI Analysis: Evaluate the effectiveness of field marketing investments using supported-versus-unsupported market comparisons, sell-out trends, store performance, retail execution, advocacy, and other agreed-upon business metrics.Market Coverage & Cost Analysis: Assess field coverage, staffing models, program costs, and market performance to identify opportunities to improve efficiency and maximize return on investment.Competitive Benchmarking: Benchmark TCL Mobile's field marketing capabilities, retail coverage, program costs, and execution practices against competitors and relevant industry standards.Agency Evaluation & Sourcing Support: Periodically assess alternative third-party field marketing providers and operating models. Support RFPs, vendor evaluations, scopes of work, contract renewals, and vendor selection in partnership with Procurement, Finance, Legal, and business leadership.Financial Reporting & Recommendations: Prepare program performance and budget reports, identify investment risks or opportunities, and present data-driven recommendations to leadership regarding program structure, market coverage, and resource requirements.TCL Academy, Retail Training & Sales AdvocacyPlatform Ownership & Vendor Management: Own TCL Academy's strategy and ongoing performance as TCL Mobile's retail training and advocacy platform, including management of the third-party learning management system (LMS) or SaaS provider, service levels, platform capabilities, reporting, and continuous improvement.User Acquisition & Engagement: Develop and implement initiatives to grow verified membership, active users, repeat participation, and engagement through relevant training content, product launches, contests, and sales incentive programs.Training Content & Calendar Management: Partner with Product, Sales, and Channel Marketing to maintain a timely content calendar supporting TCL Mobile products, promotions, competitive selling, and key retail initiatives.Platform Performance Reporting: Develop and maintain dashboards to monitor membership growth, active users, training participation, content engagement, course completion, user retention, sales submissions, incentive performance, and other platform health metrics.Sales Incentive Program Management: Monitor retail sales incentive and submit-a-sale programs to evaluate participation, performance, cost effectiveness, and contribution to sales objectives.Fraud Prevention & Program Controls: Establish and maintain controls to identify duplicate accounts, invalid sales submissions, unusual activity, and potential fraud or abuse. Coordinate investigation, validation, and remediation with appropriate internal and external stakeholders.Platform Optimization & ROI: Analyze platform performance, training effectiveness, user behavior, and incentive outcomes to recommend improvements that strengthen retail advocacy, improve product knowledge, increase participation, and support measurable sales results.Cross-Functional Collaboration & Business SupportPartner with TCL Mobile Sales, Channel Marketing, Product, Finance, Procurement, Legal, and other stakeholders to align field marketing and retail advocacy programs with business priorities.Translate commercial objectives and product strategies into actionable field execution plans, training initiatives, and measurable performance expectations.Provide leadership with timely updates on field performance, agency execution, retail trends, budget utilization, program risks, and recommended actions.Identify opportunities to improve reporting accuracy, operational efficiency, vendor accountability, platform performance, and overall program effectiveness.Support other TCL Mobile commercial initiatives, business reviews, and special projects as assigned.Qualifications and Education RequirementsRequired/Must HavesEducation: Bachelor's degree in Marketing, Business Administration, Communications, Management, or a related field; equivalent combinations of education and directly relevant professional experience may be considered.Experience: 7+ years of progressive experience in field marketing, retail sales, channel marketing, sales enablement, retail operations, or a related commercial function.Experience working with national retailers, wireless carriers, retail field organizations, or similarly complex channel partner environments.Demonstrated experience developing KPIs, scorecards, and performance reporting, with the ability to analyze sales and operational data and translate findings into actionable business recommendations.Experience managing program budgets, evaluating business performance, and making data-driven decisions regarding resource allocation and investment effectiveness.Proven ability to manage external vendors or agency partners, establish performance expectations, monitor execution, and drive accountability without direct reporting authority.Strong understanding of retail execution, field workforce effectiveness, sales enablement, product training, and channel marketing principles.Proficiency in Microsoft Excel and PowerPoint, with experience developing dashboards, analyzing performance trends, and preparing management-level reports and presentations.Strong analytical, problem-solving, and organizational skills, with the ability to identify performance gaps, evaluate root causes, and drive corrective actions.Excellent written, verbal, presentation, and stakeholder management skills, with the ability to collaborate effectively across commercial, operational, and corporate functions.Ability to manage multiple priorities, work independently, exercise sound business judgment, and operate effectively in a fast-paced, results-oriented environment.Ability and willingness to travel up to 40%, including market visits, partner meetings, agency business reviews, and industry events.Nice to HavesMBA or other relevant graduate degree.3+ years of direct experience managing an outsourced field marketing organization, third-party agency, 3PL, or other significant external vendor relationship, including performance and budget accountability.Experience conducting RFPs, agency reviews, vendor selection, contract negotiations, or scope-of-work development.Experience managing an LMS, retail sales enablement platform, advocacy community, or SaaS provider, including user growth, engagement analytics, and platform optimization.Experience designing, administering, or evaluating retail sales incentive and submit-a-sale programs, including fraud detection, submission validation, and compliance controls.Experience supporting major mobile product launches, retail promotions, and channel marketing initiatives, with the ability to connect field activity to incremental sales and ROI.Experience with business intelligence, dashboarding, data visualization, or reporting tools beyond Microsoft Excel.Experience working in a global or cross-border organization, particularly in partnership with headquarters teams based in Asia.Mandarin Chinese language proficiency.Working ConditionsThis role supports TCL North America's Mobile business, with responsibility for field marketing, retail sales enablement, and retail advocacy programs across relevant wireless carrier and national retail channels.The position requires regular travel, up to 40%, for market visits, retail audits, field ride-alongs, carrier and retail partner meetings, agency business reviews, and industry events.Work includes a combination of office-based planning and analysis, virtual and in-person vendor management, and hands-on field evaluation in retail environments.The role requires regular use of computers, reporting systems, analytics tools, presentation software, and the TCL Academy platform.Work schedules may occasionally require flexibility to accommodate retail partner needs, product launches, promotional activities, and business meetings across different markets and time zones.Cognitive and Physical DemandsDaily: Extended periods of computer work, data analysis, reporting, strategic planning, vendor communication, and cross-functional collaboration.Frequent: Reviewing performance metrics, evaluating financial and operational information, preparing presentations, exercising professional judgment, and managing competing priorities and deadlines.Frequent: Communicating with agency leadership, retail partners, internal stakeholders, and field personnel to evaluate execution, resolve issues, and implement improvement plans.Periodic: Travel to retail stores, field locations, partner meetings, and industry events; walking and standing during store audits and field evaluations may be required.Ability to adapt to changing business priorities, evaluate complex information, make sound decisions, and drive issues through to resolution.Benefits:Vacation: Starting at 10 days per yearHealth & Wellness Days: 10 days per year (prorated based on start date)Paid Holidays: 12 days per yearMedical InsuranceDental InsuranceVision Insurance401(k)Job Type: Full-TimeSalary Range: $120,000 - $145,000 AnnuallyEmployment Authorization: Candidates must be legally authorized to work in the United States at the time of hire. TCL North America does not currently sponsor employment visas for this position.We are committed to fostering a diverse and inclusive workplace where everyone is treated with dignity and respect. We provide equal employment opportunities to all applicants and employees and prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law. Employment decisions are based on qualifications, merit, business needs, and lawful work authorization requirements. We provide reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs and practices. Applicants requiring an accommodation in the employment or interview process may contact View email address on us.fitly.work.