Marketing Specialist

Overview

The Marketing Specialist will be a key player in supporting NearU's local branch marketing efforts across HVAC, Plumbing, and Electrical services. This role bridges corporate strategy and branch-level execution, ensuring our teams have the marketing tools, events, and activations they need to drive customer acquisition and retention. Because our services are demand-based (not everyday purchases), the ideal candidate will understand how to market across multiple service areas, tailoring activations to create urgency, trust, and long-term customer loyalty.

Key Responsibilities

Branch & Field Leadership Support

• Serve as the primary marketing partner for assigned branch General Managers and Operations leaders.
• Align marketing initiatives with revenue goals and seasonal demand
• Conduct regular check-ins with field leadership to identify opportunities in HVAC, Plumbing, and Electrical service lines.
• Ensure branch and internal teams understand promotions, financing offers, memberships, and cross-trade opportunities.
• Support local market competitiveness through structured planning and proactive communication.

Campaign Strategy & Execution

• Lead rollout and localization of enterprise campaigns across HVAC, Plumbing, and Electrical.
• Ensure seasonal promotions (tune-ups, inspections, replacements, tax incentives, water heaters, etc.) align with operational readiness.
• Drive cross-trade marketing initiatives to increase lifetime customer value.
• Coordinate with digital, paid media, CRM, and call center teams to ensure campaigns convert to booked revenue.

Demand Generation & Revenue Support

• Partner with operations to ensure marketing supports both demand creation and demand capture.
• Monitor inbound lead flow, booking rates, average ticket trends, and install pipeline.
• Identify underperforming markets and implement corrective marketing actions.
• Support membership growth and retention initiatives.
• Assist with technician enablement materials

Community & Local Market Activation

• Oversee planning and execution of:
• Home shows
• Community events
• Sponsorships
• Grassroots activations
• Standardize local activation playbooks for scalability.

Performance Tracking & Budget Accountability

• Manage local marketing budgets across assigned markets.
• Track campaign performance, cost per lead, booked revenue, and ROI.
• Provide structured reporting and actionable insights to leadership.
• Recommend reallocation of spend based on performance and market dynamics.

Qualifications

• 2+ years of marketing, field support, or administrative coordination experience (multi-unit, service-based, or demand-driven industries strongly preferred).
• Highly organized, energetic, and detail-focused with excellent time management skills.
• Strong communication and interpersonal skills with the ability to build relationships across multiple teams.
• Experience with customer-facing service or retail businesses, especially those requiring trust-building in non-recurring, demand-based purchase cycles.
• Comfortable juggling multiple projects and deadlines in a fast-paced, high-growth environment.

• Willingness and ability to travel to support branch marketing activations as needed.