Leasing and Marketing Consultant -The Lakes at College Pointe

Leasing And Marketing Consultant

Since its founding in 1992, Edgewood Properties has established itself as a leading real estate development and property management company. With corporate headquarters in New Jersey, the company is on a course of growth leading to activities across the nation. Given ongoing construction and development plans, our current apartment portfolio of 6,000 plus units is expected to double in the next couple of years and rise to over 12,000 units in the next five years.

Given our rapid portfolio growth, coupled with ownership's desire to develop and hold rather than sell, the timing is ideal for qualified candidates to come on-board.

We're currently seeking a Leasing And Marketing Consultant for one of our multi-family properties, with at least 1+ years of experience in sales or leasing.

Candidate will work full-time at The Lakes At College Pointe, Ft. Myers, Florida.

Position Overview The Leasing & Marketing Consultant is driven to meet and exceed leasing goals. This role is ideal for an enthusiastic individual with a passion for real estate and marketing who enjoys building positive relationships with residents and prospects.

The Leasing & Marketing Consultant will utilize Edgewood Properties' Customer Relationship Management (CRM) software daily, create marketing strategies, and maintain high standards for both occupancy and property presentation.

Responsibilities

Leasing And Sales Goals:

• Achieve individual monthly leasing goals as well as contribute meaningfully to occupancy target for assigned properties.
• Utilize CRM software to follow daily up with leads, check lead statuses, and implement strategies to drive tours and applications.

Marketing Strategy And Analysis:

• Develop and execute proactive marketing plans to support occupancy and renewal goals.
• Implement and manage social media marketing strategies on at least two platforms to generate additional leads.
• Execute prospect gathering events on a weekly basis to ensure appropriate lead flow.
• Maintain and update a competitive "Us vs. Them" matrix, conduct site visits, and stay updated on market trends.
• Actively shop and tour competitor properties and maintain the "Market Survey".

Prospect And Lead Engagement:

• Cultivate strong, ongoing relationships with both potential and current residents to encourage lease renewals and referrals.
• Assist with all leasing paperwork from application to move-in, including renewals.
• Answer inquiries, show apartments, and create tailored sales pitches to convert maximum number of leads to signed leases.
• Support future residents through the move-in process, including reviewing lease agreements, community rules, and property amenities.

Customer Service:

• Ensure a high level of customer service to enhance prospect/future resident satisfaction within a luxury environment.

Property Presentation And Maintenance:

• Collaborate with maintenance and housekeeping to ensure show units, tour routes, and common areas are clean and well-maintained.

Resident Activities And Communication:

• Support community engagement by attending assigned resident activities and assisting in the creation of newsletters.

Administrative And Management Support:

• Organize and maintain resident files per company procedures.

Qualifications

• High school diploma or equivalent (required).
• Previous experience in apartment leasing, marketing, or sales (required).
• Proficiency in CRM, Microsoft Office, RealPage Property Management software, and other relevant database and property management tools.
• Strong knowledge of marketing and social media platforms ILSs (e.g. Apartments.com, LinkedIn, Facebook/Meta, and Instagram).
• Excellent interpersonal skills, capable of mentoring and guiding peer staff members.
• Ability to work a flexible schedule, including weekends and holidays, as needed.
• Commitment to providing excellent customer service within a luxury property setting.
• Excellent communication, organizational, and computer skills.
• Ability to learn new software programs relevant to property management and leasing.

Key Performance Metrics (Balanced Scorecard):

• Individual leasing goal met monthly
• Satisfactory closing ratio
• 100% daily completion of Knock

In return, we offer competitive compensation, along with comprehensive benefits, including medical and dental and vision benefits, life insurance, a 401(k) and a corporate team environment with opportunity of advancement. Also includes on-site company fitness gym, discounts on housing and home appliances.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.