Specialist, Creator Sourcing & Community Development

Onefluential Specialist

Onefluential is seeking a Specialist to join our Creator Management team, focused on building and maintaining the creator pipeline that powers L'Oréal's emerging organic advocate community programming.

This is a foundational, high-volume sourcing role responsible for identifying, vetting, and organizing nano and micro creators who will participate in ongoing missions, challenges, and product seeding initiatives. The Specialist will ensure a consistent, high-quality flow of new creators into the ecosystem to support always-on community growth and engagement.

The ideal candidate is highly organized, detail-oriented, and passionate about discovering new creators, someone who thrives in fast-paced, list-building environments and enjoys being close to emerging talent and trends.

Responsibilities

Creator Sourcing & List Development (Core Focus) • Build and maintain high-volume creator pipelines (nano–micro tiers) to support ongoing community growth • Continuously source new creators across platforms (TikTok, Instagram, YouTube Shorts), prioritizing relevance, authenticity, and audience alignment • Develop targeted creator lists based on brand/category needs (e.g., skincare, hair color, lifestyle) • Ensure a steady cadence of new creator identification to feed always-on program needs • Track and organize creators within internal tools, maintaining clean, up-to-date databases

Creator Vetting & Qualification • Conduct initial outsourcing and vetting of creators • Build and evolve the sourcing playbook to be utilized by the creator support team • Train the creator support team and algorithm on how to source desirable profiles • Support validation of creator profiles prior to onboarding into programs

Pipeline Management & Operations • Connect with brands to ensure a deep understanding of the creator gaps within their portfolios • Support the onboarding process by ensuring all required creator information is captured and organized • Partner with program leads to ensure creator supply meets program demand (missions, campaigns, seeding needs) • Maintain documentation and workflows that support scalable sourcing operations • Contribute to program's internal reporting by tracking pipeline health and sourcing output • Organization of content calendar to ensure constant pulse of complementary opportunities

Trend & Talent Discovery • Stay closely tapped into emerging creators and trends, especially within beauty and lifestyle • Proactively surface new creator pockets, up and comers, and communities for potential inclusion • Identify creators who show strong potential for long-term advocacy and repeat engagement

Relationship Management • Connect with existing creators to understand how to improve the program value • Amplify in-platform community management • Partner with the program leads to develop relevant programming

Qualifications

• 1-2 years of experience in influencer marketing, social media, or digital marketing (internships included) • Strong interest in creator discovery, social platforms, and emerging talent • Experience working with Luxury brands • Familiarity with TikTok, Instagram, and YouTube creator ecosystems • Highly organized with strong attention to detail; comfortable managing large datasets and lists • Ability to work quickly and efficiently in a high-volume sourcing environment • Strong communication skills; able to clearly document and present creator recommendations • Strong interpersonal skills; strong interest in connecting with creators • Self-starter who is comfortable working independently on repeatable workflows • Experience using influencer tools, spreadsheets, or databases is a plus

What Success Looks Like

• A consistent, high-quality pipeline of creators ready for onboarding into LOrealistar • Fast, efficient turnaround on sourcing requests • Well-organized, scalable creator lists that enable seamless program execution • Early identification of high-potential creators before they scale