Marketing Campaign Manager

Senior Marketing Consultant

Wells Fargo is seeking a Senior Marketing Consultant to serve as a Marketing Campaign Manager, driving targeted, high-impact marketing initiatives across a multi-channels environment. This role sits at the intersection of strategy, content, and emerging AI-driven search trends, with a strong emphasis on delivering personalized, data-informed campaigns. You'll lead end-to-end campaign execution—from ideation through launch—ensuring precision targeting, compliance, and measurable results. This is an opportunity for a self-starter and problem solver who thrives in a fast-paced environment and enjoys turning complex challenges into actionable marketing solutions.

This role will drive the development, approval, and publishing of high-impact creative content across digital channels, with a focus on optimizing visibility and brand sentiment in GenAI-powered search platforms.

In this role, you will:

• Lead targeted marketing campaigns (not mass-market) aligned to defined business strategies, ensuring messaging, disclosures, and approvals meet compliance standards
• Drive the creation and rapid deployment of high-quality, customer-focused content, aligned to top search behaviors (financial education, product insights, and more)
• Serve as the day-to-day campaign manager, overseeing execution timelines, accuracy, and delivery across channels
• Partner with internal teams and external vendors to plan, prioritize, and execute a coordinated content roadmap
• Optimize digital content for GenAI-powered search platforms, improving visibility, engagement, and brand perception
• Ensure all content is accurate, compliant, and aligned with legal, privacy, and regulatory requirements
• Collaborate with technology teams to ensure content is SEO-friendly, accessible, and optimized for modern AI discovery (LLMs)
• Analyze campaign performance, customer data, and trends to improve customer engagement, retention, and overall marketing effectiveness
• Work cross-functionally with stakeholders across marketing, product, technology, and compliance to solve complex challenges and deliver results
• Identify opportunities to deliver campaigns efficiently, cost-effectively, and within tight timelines

Required Qualifications:

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes
• Proven expertise in content management systems, and web
• Project management skills with problem solving skills and the ability to partner and work with cross-functional lines of business
• Experience managing third-party partnerships
• Understanding growth marketing principles and marketing technology trends
• Demonstrated experience managing end-to-end marketing campaigns
• Experience with targeted or segmented marketing strategies (vs. broad mass marketing)
• Strong understanding of digital marketing channels, platforms, and content management systems
• Proven ability to manage multiple projects and deadlines simultaneously
• Experience collaborating across cross-functional teams and external partners
• Knowledge of marketing compliance and regulatory considerations
• Experience with growth marketing, performance marketing, or marketing analytics
• Demonstrated leadership skills or ability to influence without authority

Job Expectations:

• Visa sponsorship is not available; relocation assistance is not provided.
• Hybrid work schedule

Location:

Hiring in this location:

• 401 South Tryon Street Charlotte NC 28202

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.