Equipment Rental Store Manager

Job Description

Job Description

Chet’s Rent-All is a family-owned, equipment and tool rental company serving contractors, homeowners, and hands-on project enthusiasts across the greater Detroit area since 1946. With eight locations and decades of trusted service, we provide reliable equipment, expert guidance, and solutions that help our customers get the job done right.

We are seeking a dynamic Equipment Rental Store Manager to lead our branch operations, drive sales, and ensure outstanding rental experience for our clients. Safety is at the core of everything we do. We are committed to maintaining a well-inspected, well-maintained fleet and promoting responsible equipment use to protect our customers and team members.

The Equipment Rental Store Manager is accountable for the overall leadership, operational excellence, and commercial success of the rental branch. This role serves as a key liaison between sales leadership and rental operations, ensuring consistent performance, strong customer service, safe work practices, and efficient rental processes. The manager will maximize revenue, expand customer relationships, and drive profitable growth through effective management of personnel, equipment assets, and daily operations.

Key Responsibilities:

• Lead, mentor, and develop a high-performing team of rental coordinators, service technicians, yard associates, and drivers.
• Promote a culture of professionalism, responsiveness, and customer-focused service.
• Ensure compliance with OSHA safety standards and company safety policies; foster a proactive safety culture.
• Oversee daily rental operations to ensure equipment availability, readiness, and efficient dispatch.
• Monitor fleet performance, utilization, and demand to maximize ROI.
• Coordinate with service technicians for timely inspections, maintenance, and repairs.
• Manage equipment lifecycle planning, including acquisition, rotation, and disposal strategies.
• Maintain accurate equipment records, rental statuses, and inventory controls.
• Develop and execute strategic sales plans to achieve revenue and profitability targets.
• Drive store sales through local marketing, strategic planning, and customer relationship management.
• Build and maintain strong relationships with contractors, project managers, and key accounts.
• Provide training in equipment knowledge, customer service, and operational procedures.
• Maintain professional appearance and organization of the store, yard, and equipment areas.
• Manage budgets, revenue forecasts, and cost controls; analyze financial reports and implement corrective actions.

Qualifications:

• Proven experience in equipment rental management or related operational leadership roles.
• Valid driver's license required / Chauffeur license preferred.
• Strong leadership and team development skills.
• Excellent customer service and relationship-building abilities.
• Knowledge of OSHA regulations and safety compliance.
• Solid financial acumen with experience managing budgets, forecasts, and profitability.
• Ability to drive sales, execute strategic plans, and identify growth opportunities.
• Strong organizational skills and attention to detail.

What Sets You Apart:

• Proficient in the use of Point of Rental software or other similar operating systems.
• Proficiency in inventory management and operational efficiency.
• Proven success in sales, business development, and customer relationship management.
• Demonstrated leadership experience managing teams in a fast-paced, service-driven environment.
• Knowledge of equipment applications, as well as knowledge of construction processes and how equipment is used on job sites.

What We Offer:

• Competitive salary plus commission based on rental sales performance.
• Stable full-time opportunity in a growing industry.
• Continuous training and development opportunities to support your professional growth.
• 401(k) matching 50% up to 6%.
• Health, dental and vision insurance.
• Short-term disability (STD), accident & dismemberment (A&D), and life insurance.
• Paid time off (sick/personal and vacation).
• Six paid holidays.

Why Join Us?

As Equipment Rental Store Manager, your leadership has a real impact. You will lead by example, shaping your team, optimizing operations, driving customer satisfaction, and business success every day. Your efforts ensure customers receive reliable, ready-to-use equipment while keeping operations safe, efficient, and professional.

Join our supportive team where your leadership is valued and your contributions make a difference. If you’re passionate about the rental equipment industry, ready to lead a high-performing team, expand our market presence, and be part of a company with a legacy of trusted service since 1946, apply today!

Equal Opportunity Employer:

Chet’s Rent-All is proud to be an Equal Opportunity Employer. All employment decisions are based on qualifications, merit, and business needs.

Visit us online: Chet’s Rent-All