Senior Business Analyst

At Purpose Financial , we believe that data tells a story — and we're looking for someone who knows how to read it, shape it, and turn it into something meaningful. We're an innovative consumer financial services company on a mission to improve financial mobility and help every customer achieve their version of financial stability. If you're someone who thrives at the intersection of business strategy and technical execution, we want to meet you. Find Your Purpose Here As a Senior Business Analyst on our Omni Product team, you'll be the bridge between big ideas and real solutions. You'll dig into complex data, lead discovery conversations, and translate ambiguous business challenges into clear, structured, and actionable requirements. You'll partner with business leaders, data engineers, and development teams to deliver outcomes that truly matter — to our customers and to our company. This isn't just analysis. This is impact. What You'll Do Lead end-to-end business analysis activities — from stakeholder interviews and process mapping to gap analysis and requirements documentation Analyze large datasets using SQL, Excel, or BI tools to uncover trends, validate hypotheses, and drive data-informed product decisions Author detailed BRDs, Functional Specifications, process flows, data dictionaries, and API/integration requirements Write clear, actionable user stories and epics that account for technical requirements, data dependencies, and system constraints Own and prioritize the product backlog in alignment with business objectives and data insights Partner with data engineering and analytics teams to define KPIs, reporting requirements, and dashboards that measure product performance Participate in Agile ceremonies — sprint planning, reviews, and retrospectives — as the voice of the business Evaluate system capabilities, identify integration points, and document technical dependencies across platforms and APIs Define acceptance criteria, review completed work, and ensure deliverables meet quality standards What You Bring 5+ years of experience as a Business Analyst, Product Owner, or Product Manager Proven experience working in Agile/Scrum environments Strong ability to perform root cause analysis, process decomposition, and impact assessments Proficiency in SQL for data querying and analysis Experience writing BRDs, FRDs, user stories, acceptance criteria, and process flows Familiarity with API documentation and RESTful service concepts Experience with JIRA, Confluence, or similar Agile project management tools Ability to read and interpret data models and system architecture diagrams Experience in financial services, fintech, or consumer lending is a plus Exposure to cloud platforms (AWS) is a plus Bonus Points For Certified Business Analysis Professional (CBAP) PMI Professional in Business Analysis (PMI-PBA) Master's degree or MBA Why Purpose Financial? We're proud to be a certified Great Place to Work — and our people will tell you why. At Purpose Financial, you'll find: A dynamic, diverse workplace where every voice is valued Real opportunities to grow, develop, and lead 401(k) with company matching contributions Generous PTO + paid parental leave Two paid volunteer days to give back to your community Tuition reimbursement to help you reach your goals We are intentional. We are thoughtful. We are driven by outcomes. Ready to make an impact? Join a team where your analytical mind and your passion for people can coexist — and thrive. Apply today and discover what it means to truly have purpose . #J-18808-Ljbffr