Manager, Marketing & Rights Activation

Job Description Summary:

Manager, Marketing & Rights Activation

Support execution of marketing activation plans for the upcoming LA28 Summer Olympics and Paralympics to create a sustainable competitive advantage for the Coca-Cola system. The Marketing Manager will own Rights Management & Approvals, ensuring smooth and timely execution of all plans to maximize the return on investment generated by Coca-Cola for the LA28 Games. This position will also support delivery of several special projects, including (but not necessarily limited to) development of our Pins & Premiums programs.


The successful candidate should have experience with development and execution of activation plans, a strong understanding of global events (e.g. Olympics or the FIFA World Cup) and consumer programs and expertise working with marketing assets.

What You'll Do for Us

• In close coordination with Global EPICS Approvals lead, become an expert in our TOP Partner, LA28 and Olympic & Paralympic Torch Relay platforms and associated rights & restrictions.
• Develop a strong relationship with rights holder approval managers to offer better service and approval lead times
• In compliance with LA28 and IOC guidelines and processes, design and execute a Marketing approvals process that ensures full compliance with all contractual requirements for the use of all Olympic & Paralympic marks and facilitates the usage of the property by the NAOU system.
• Responsible for consolidating, filtering and submitting materials (TCCC + bottler plans) which require approvals.
• Comply with guidelines and regulations to protect our marks.
• Minimize, track and measure approval lead times
• Utilize a system (TRACK) that allows us to track and archive approvals/learning for future events
• Conduct system trainings on use of marks, guidelines and approval process to other functions within the System.
• Direct contact with rights holder for issue resolution
• Consolidation of learning for future reference
• In conjunction with Legal and the Marketing group, support the development and execution of an anti-ambush plan to protect Coca-Cola's Olympic rights.
• Support development and execution of Pins & Premiums programs, ensuring we maximize relevance and usage throughout the system
• As Games approach and approval intensity diminishes, further support other areas of the team in special projects (according to both team needs and associate's stated career interests)
• Support Director, Marketing Activation in the development of a presence plan at Games time that both support the brand strategies and integrates with the bottler activation plans. Plan should be focused on high visibility and traffic areas (Red Zones).

Qualifications & Requirements

• Bachelor's degree in relevant field required. Master's degree preferred.
• Minimum 3-4 years Marketing/Commercial experience in Coca-Cola or CPG organization; TCCC system experience preferred
• Experience with marketing partnerships, customer marketing, business analytics.
• Demonstrated knowledge of operational aspects of TCCC, bottlers' and customer businesses.
• Extremely strong organizational skills, ability to coordinate inputs, requirements, and demands of numerous constituencies and stakeholders, often under tight deadlines.
• Strong communication skills at all levels of organizations, internally and externally, and spanning multiple markets.
• Understanding of strategic marketing (i.e. brand strategies and activation/utilization concepts) and the discipline of business planning.
• Must possess excellent relationship building skills

What We Can Do For You


Be a key part of a unique once in a generation global event! By helping us successfully lead our system to activate LA28, you will receive a "Only Coke Can Do" career experience. Your position will provide many opportunities to lead key initiatives, gain new experiences and exposure across the entire Coca-Cola enterprise system and be part of the magic that delivers on the LA28 Summer Games.


The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:
Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships

Pay Range:
United States of America: 106,800 USD - 138,500 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Atlanta

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
May 29, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.