Technical Program Manager - Demo Strategy - Martech

The Opportunity We’re looking for a Senior Demo Strategist to own CJM demo strategy across Adobe Journey Optimizer (B2C & B2B), Campaign, Target, Marketo, Dynamic Chat, and Agentic Apps. You’ll be the single point of accountability for ensuring our global field and partner teams have compelling, current demo capabilities aligned with Adobe’s go-to-market motions. If you love turning complex technology into stories that sell—this role is for you! How You’ll Work This role follows our Demo Strategy Framework: Identify › Assess › Fill › Publish › Evangelize. You’ll work across every stage of this cycle—from surfacing new demo needs with PM, PMM, and Engineering collaborators, to performing delta analysis against existing inventory, to building and shipping the assets that close gaps. On the build side , you’ll develop demos across our three-tier model (video, clickable, live), own demo environment strategy and tooling (Demo System Next, Walnut, Consensus), and partner with internal engineering to translate gaps into live demonstrability. You’ll also lead Agentic Apps demo readiness—curating scripts and prompt libraries that showcase advanced agent capabilities. On the go-to-market side , you’ll champion discoverability through Demo Hub, actively enable the global field on new offerings, and own the feedback loop that keeps the strategy sharp. You’ll manage programs across tools, solutions, and industries—driving alignment, mitigating risks, and owning critical metrics reporting on demo effectiveness. This is a high-visibility role with real influence on how Adobe shows up in front of customers! What You'll Need Succeed 5+ years in demo strategy, solutions consulting, pre-sales, or a related GTM role Direct experience with B2C and B2B digital marketing platforms (Adobe experience preferred) Technical fluency with platform workflows, schemas, data flow, and integration points in a martech ecosystem Track record managing complex, cross-functional programs across product, marketing, engineering, and field teams Excellent communicator—comfortable presenting to senior leaders and global audiences Strong academic credentials including a bachelor's degree in computer science, engineering, or Information Technology, and an MBA or equivalent experience. PMP or PgMP certification is preferred. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Accessibility Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. Expected Pay Range Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $111,700 – $215,750 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $149,000 – $215,750. In New York, the pay range for this position is $149,000 – $215,750. In Illinois, the pay range for this position is $126,300 – $182,850. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice: May 25 2026 12:00 AM. If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Adobe