General Sales Manager

WDEF News 12 is looking for a General Sales Manager to lead a dynamic, energetic team, drive revenue growth and develop creative advertising solutions in Chattanooga, the Scenic City, known for its mountain views and outdoor adventures.

REPORTS TO:

General Manager

EDUCATION:

Bachelor’s degree in marketing, business, advertising, sales, or related field. Related experience will be evaluated and could be substituted.

EXPERIENCE:

Minimum five years of media sales and managerial experience.

RESPONSIBILITIES:

• Responsible for establishing departmental revenue and expense budgets and working within those parameters.
• Responsible for maximizing all sales revenue (local, national, electronic media, non-traditional).
• Responsible for daily review and control of inventory.
• Responsible for evaluating and adjusting rates weekly or as needed.
• Review and approve all traffic orders to ensure accuracy and rate integrity.
• Weekly sales meeting.
• Weekly performance review of each AE (1-on-1s).
• Responsible for corporate weekly reports.
• Attaining monthly, quarterly, and yearly budgets.
• Creating sales promotions, campaigns, and events.
• Direct and assist LSM and DSM in the training, supervising existing staff, and in recruitment of salespeople.
• Supervision of sales support staff.
• Knowledge of traffic system and comScore ratings.
• Work directly with local and regional accounts and the station’s national rep firm.
• Work closely with Marketing Coordinator/Creative Services to execute sales promotions and commercial production.
• Perform other duties as assigned.

ABILITIES/SKILLS:

• Strong organizational, managerial, leadership, negotiation, forecasting & analytical skills.
• Ability to effectively interact with peers, colleagues, outside counsel, consultants, and staff.
• Ability to work within prescribed policy while maintaining flexibility.
• Ability to follow detailed instructions.
• Ability to meet a daily deadline.
• Available to work irregular hours and the occasional weekend.
• Demonstrate efficient time management and work habits.
• Good attendance record; Timely.
• Ability to direct work and gain the cooperation of others.
• Ability to organize work and job procedures.
• Capability to perform under emotional stress.
• Access to daily use of personal vehicle transportation and a current driver’s license.
• Positive demeanor and unrelenting patience.
• Ability to motivate others and bring individuals together as a team.

OTHER INFORMATION:

We utilize DMV and criminal background checks as a condition of employment.

It is the policy of WDEF-TV that employment should be based on merit, qualification, and competence.

Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability. We encourage women and minorities to apply.