DTC Ecommerce Manager

Job Title: DTC eCommerce Sales Manager, North America

Location: Chicago, IL

Department: eCommerce

Reports To: Director of eCommerce

About Evolution

Evolution is a globally recognized leader in the industrial power tools market, with over 30 years of innovation and a presence in more than 27 countries. Operating across the UK, US, France, and China, we have earned a strong reputation in steel and fabrication through our proprietary dry-cutting technology and an expanding range of multipurpose tools designed to cut steel, aluminum, and wood. In North America. Evolution continues to grow rapidly through major industrial and retail partners including MSC, Airgas, Grainger, The Home Depot, Lowe's, and Menards, with increasing emphasis on both eCommerce and in-store growth.

The Opportunity

Reporting to the Director of eCommerce, we are seeking a highly driven and strategic DTC eCommerce Manager to lead performance across our North American digital channels, including Retail eCommerce (Home Depot, Lowe's, etc.), Amazon, and Direct-to-Consumer (DTC). This role is responsible for owning channel revenue, managing a team of eCommerce specialists, and driving execution to meet and exceed sales targets. The ideal candidate combines analytical rigor, creative problem-solving, and strong leadership to unlock growth across multiple platforms.

This is a highly cross-functional role that partners closely with Marketing, Development, Customer Service, Operations, and Finance to deliver best-in-class customer experience and profitable growth.

Responsibilities:

• Own total revenue/margin performance across: Retail eCommerce (e.g., Lowe's, Home Depot, etc.) Amazon (US, CA, MX), D2C website (US, CA, MX)
• Develop and execute strategies to meet and exceed revenue and profitability targets
• Build and manage channel-level forecasts, KPIs, and performance dashboards
• Identify growth opportunities across channels
• Analyze key metrics including:
• Conversion rate (CVR)
• Traffic & acquisition channels
• Average order value (AOV)
• Contribution margin / profitability
• Customer retention and lifetime value (LTV)
• Work with development and marketing teams to build a culture of test-and-learn (A/B testing, pricing tests, content optimization)
• Lead and develop a team of eCommerce specialists across each channel
• Set clear goals, priorities, and performance expectations aligned to company objectives
• Drive accountability through regular performance reviews and business updates
• Coach team members to improve analytical thinking, execution, and ownership mindset

Requirements

• 5–8+ years of experience in eCommerce, digital commerce, or online retail
• Experience managing multiple channels (DTC required, Amazon, Retail eCommerce, highly preferred)
• Proven track record of driving revenue growth and hitting targets
• Experience managing team members
• Analytical mindset comfortable working with data, dashboards, and KPIs
• Strong leadership able to motivate and develop a high-performing team

Ways of Working:

This is a full-time Hybrid role (3 Days in-office, 2 Days Work-from-home) with standard working hours Monday through Friday from 7:00 A.M. to 4:00 P.M.

Benefits

• 401K, Medical, Dental and Vision
• Flexible Spending and Health Savings Accounts (FSA/HSA)
• Life insurance
• Paid Time Off
• Parental Leave
• Hybrid/Flexible Work Schedule

Compensation: $125,000 - $165,000 annually, based on experience and qualifications.