Market Activation Senior Manager

Job Description The Market Activation Senior Manager works with regional, local and industry group leaders as well as marketing and business development professionals to support go-to-market-activities for defined strategic growth plans and priorities. This role coordinates aligned activities and processes to activate marketing programs across brand, campaigns, events and sales enablement, to support local leaders and promote a consistent and effective go-to-market approach and brand in the marketplace. The Market Activation Senior Manager is responsible for establishing and documenting best practices and processes and for the day-to-day supervision of the Market Activation team. Job Summary The Market Activation Senior Manager works with regional, local and industry group leaders as well as marketing and business development professionals to support go-to-market-activities for defined strategic growth plans and priorities. This role coordinates aligned activities and processes to activate marketing programs across brand, campaigns, events and sales enablement, to support local leaders and promote a consistent and effective go-to-market approach and brand in the marketplace. The Market Activation Senior Manager is responsible for establishing and documenting best practices and processes and for the day-to-day supervision of the Market Activation team. Job Duties Market Activation Responsibilities: Partners with geo and market leaders to understand goals and priorities Identifies and communicates national marketing programs to help achieve geo and market goals Provides feedback and recommendations to national marketing regarding geo and market needs Identifies and develops processes related to industry, event, and sales enablement support activities Establishes and documents best practices Industry Market Liaison Acts as an industry point of contact in the geos by visibly and proactively connecting market-facing professionals with industry-specific sales and marketing materials, relevant thought leadership and insights, and national industry presentations, call updates and other materials to support growth activities and buyer conversations Summarizes industry data, trends, and key headlines for leaders to identify future growth opportunities in collaboration with market research teams Develops and maintains a project tracking process using defined project management tools including AirTable, to assist leadership with priorities and tasks to accomplish goals within defined timeframes as identified during industry team meetings Schedules market or geo industry team meetings and provides support by preparing agendas and presentations with direction from industry and marketing leadership, tracks meeting outcomes and action items, and monitors and reports on progress General Marketing And Sales Enablement Works in collaboration with Marketing & Communications leads by communicating local marketing needs or requests and following through with agreed outcomes Reviews, proofs, and corrects documents for quality control elements such as formatting, structural elements, typos and grammatical errors Leverages BDO-branded templates and content for prospect meetings and escalates requests for new content or custom deliverables to appropriate marketing team through defined processes Conducts prospect company and contact research utilizing firm research tools and consistent processes and in coordination with marketing professionals and Business Development Analysts Supports pipeline meetings and delivers cross-selling reports, client and prospect lists, CRM reports, and other materials as directed to accelerate sales and growth efforts and monitor progress in conjunction with Business Development Analysts Provides comprehensive market and sales administrative support, including, but not limited to, updating CRM and other firm databases, as needed Events Support Works with the Event Marketing Center of Excellence to identify and evaluate sponsorships, events, professional organizations, speaking opportunities, and other opportunities for improving market prominence of BDO and specific industry-focused cross-functional teams Assists in organizing internal and external events including event venue selection, catering, creating badges, managing reception and check-in, preparing invite lists, and providing other onsite support alongside the Event Marketing Center of Excellence Owns process approved sponsorships including submitting forms, ad requests, invoices, and organizing BDO attendees, sending or setting up collateral, booth/banners and giveaways along with entering new contact information into CRM Maintains local event calendars, inputs local events into the national calendar, and provides visibility to upcoming national event calendars to the market professionals to maximize attendance Supervisory Responsibilities Other duties as required Supervises the Market Activation team members on a daily basis, including, but not limited to evaluation/interviewing of candidates, establishing performance goals, managing/coaching team members, and evaluating success of team members against goals Qualifications, Knowledge, Skills, And Abilities Education High School Diploma / GED, required Bachelor's degree, preferred; focus in Business Administration or Marketing, preferred Experience Ten (10) or more years of business experience, required Prior marketing experience, preferred Experience with project management, writing, editing, proofreading, presentations, research, and data entry, preferred Prior supervisory experience, preferred Experience working in the Accounting, Financial Consulting, Legal, Business Advisory and/or Banking Industries, preferred License/Certification N/A Software Proficient in the use of Windows and Microsoft Office Suite, specifically Word, Excel, and PowerPoint, required CRM experience, preferred Language(s) N/A Other Knowledge, Skills, & Abilities Basic knowledge of marketing and sales strategies and tactics and their application in a professional services organization Excellent project management and organizational skills Excellent verbal and written communication and presentation skills Strong interpersonal and client service skills Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment, maintaining confidentiality and professionalism in all matters Ability to work in a deadline-driven environment while handling multiple projects and processes simultaneously to accomplish desired results Knowledge of production processes for print and digital materials Ability to understand and communicate BDO's business, marketplace, and value proposition Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography. National Range: $120,000 - $140,000 Maryland Range: $120,000 - $140,000 NYC/Long Island/Westchester Range: $120,000 - $140,000 About Us At BDO, how we show up matters. We build strong relationships by supporting one another, our clients, and our communities with care, curiosity, and a commitment to helping one another grow and succeed. Here, you’ll find meaningful work, leaders invested in your success, and opportunities to build a career around what matters most to you. Our purpose is to be the people our clients count on to grow with confidence and achieve what matters most. Our values guide how we bring that purpose to life each day. Together, they shape how we work with one another, serve our clients, and create meaningful impact. BDO provides assurance, tax, and advisory services to clients across the U.S. and around the world. No matter your role, you’ll be part of a team helping clients navigate complexity and move forward with clarity. We are proud to be an ESOP company, offering participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. As a qualified retirement plan, the ESOP is a meaningful addition to our comprehensive compensation and Total Rewards benefits* offerings. It also reinforces an ownership mindset that strengthens our connection to one another, our clients, and the future we’re building together. Benefits may be subject to eligibility requirements. Equal Opportunity Employer, including disability/vets All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. BDO USA, P.A. is an EO employer M/F/Veteran/Disability #J-18808-Ljbffr BDO USA