Senior Product Marketing Manager, Buy-Side

Senior Product Marketing Manager, Buy-Side Ironclad is looking for a Senior Product Marketing Manager to help define and grow our buy-side business. In this role, you will shape how Ironclad goes to market with procurement, supply chain, sourcing, finance, and legal teams who manage vendor agreements and third-party relationships. You will translate customer needs, market dynamics, competitive shifts, and product capabilities into clear positioning, compelling messaging, high-impact launches, and practical sales enablement. This is a high-leverage role for someone who brings strong product marketing fundamentals and real subject matter depth in procurement, sourcing, supply chain, buy-side contracting, or related enterprise workflows. You should be comfortable operating in a strategic, cross-functional environment where the market opportunity is large, the product roadmap is evolving, and the narrative still needs to be sharpened. Reporting to the Senior Director, Product Marketing, Buy-Side, you will partner closely with Product, Sales, Customer Success, Demand Generation, Enablement, and the broader Marketing team to help Ironclad reach new buying centers and make our value clear to procurement and business stakeholders. What You’ll Do Shape the buy-side narrative and GTM strategy Develop messaging, positioning, launch plans, and core GTM materials for Ironclad’s buy-side solutions, with a focus on procurement, sourcing, supplier management, and vendor contracting use cases. Translate Ironclad’s product capabilities into language that resonates with procurement and business audiences, clearly connecting contract intelligence, AI, workflow, and post-signature visibility to customer value. Build buyer personas, use cases, ICP guidance, value propositions, and competitive narratives that help Ironclad reach new buying centers. Bring market insight into product and business strategy Act as a voice of the market for procurement and buy-side contracting, bringing customer insights, competitive intelligence, analyst perspectives, and field feedback into roadmap and GTM discussions. Develop a strong point of view on the problems procurement teams are trying to solve, including contract bottlenecks, third-party paper review, obligation management, renewal visibility, supplier risk, process compliance, and cross-functional collaboration. Help clarify where Ironclad fits within the broader procurement technology ecosystem, including source-to-pay suites, ERP systems, intake/orchestration tools, supplier management platforms, and CLM competitors. Equip the field to win Build practical, high-impact enablement that helps Sales and Customer Success confidently speak to procurement and buy-side use cases. Develop sales collateral such as pitch decks, one-pagers, talk tracks, battlecards, FAQs, persona guides, competitive positioning, and win-path materials. Support strategic customer and prospect conversations where product marketing or procurement domain expertise can help move opportunities forward. What You Bring Experience 6+ years of product marketing experience, preferably in B2B SaaS, enterprise software, procurement technology, CLM, legal technology, ERP, source-to-pay, supply chain, or workflow automation. Proven track record developing positioning, messaging, GTM strategies, product launches, and sales enablement for complex enterprise products. Experience working closely with Product Management and cross-functional teams to influence roadmap priorities and bring products to market. Strong familiarity with the enterprise procurement technology stack, including how procurement, sourcing, supplier management, ERP, source-to-pay, intake/orchestration, and contract management systems fit together. Experience marketing to multiple stakeholders in a complex buying committee, ideally including procurement, legal, finance, operations, IT, or executive buyers. Skills and competencies Strong strategic thinking and the ability to turn ambiguous market problems into clear narratives, practical plans, and useful deliverables. Excellent writing and communication skills, with the ability to explain complex product and market concepts simply. Strong product marketing craft across positioning, messaging, launches, enablement, competitive intelligence, persona development, and market research. Ability to operate with incomplete information, form a point of view, and align stakeholders around a clear direction. Practical sales empathy: you understand that great strategy only matters if the field can use it. Nice to have Direct experience in procurement, source-to-pay, supplier management, CLM, legal tech, contracting, or enterprise workflow automation. Experience marketing AI-powered products, contract intelligence, agentic workflows, or data-driven enterprise platforms. Familiarity with procurement platforms such as Coupa, SAP Ariba, Zip, Ivalua, JAGGAER, GEP, Oracle, or related systems. Experience building category narratives or helping a company expand into a new buying center. What Success Looks Like In this role, success means helping Ironclad build a clearer, sharper, and more credible buy-side story. You will help the company better understand procurement buyers, explain our value in their language, enable the field to pursue buy-side opportunities with confidence, and bring market insight back into product and GTM strategy. This is a role for someone who can combine product marketing discipline with domain curiosity and strategic judgment. The right person will be just as comfortable writing a positioning framework as they are pressure-testing a roadmap conversation, joining a sales call, interviewing customers, or simplifying a complex procurement workflow into a message the field can actually use. Base Salary Range: $155,000.00 - $195,000.00 The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development. US Full-Time Employee Benefits at Ironclad: 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available Market-leading leave policies, including gender-neutral parental leave and compassionate leave Family forming support through Maven for you and your partner Paid time off - take the time you need, when you need it Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use Mental health support through Modern Health, including therapy, coaching, and digital tools Pre-tax commuter benefits (US Employees) 401(k) plan with Fidelity with employer match (US Employees) Regular team events to connect, recharge, and have fun And most importantly: the opportunity to help build the company you want to work at UK Employee-specific benefits are included on our UK job postings Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr Ironclad