Social Video Producer

Social Video Producer

ADP is seeking a Social Video Producer to create compelling, social-first video content from concept through final delivery. This role combines video production, shooting, editing, and content creation responsibilities to support ADP's social media presence. The Social Video Producer will identify stories, capture footage, conduct interviews, produce short-form and long-form video content, and edit assets designed for today's social platforms.

Working closely with the Content Producer - Social, Head of Social, executives, subject matter experts, and internal stakeholders, this individual will transform business priorities, events, customer stories, thought leadership, product launches, and cultural moments into engaging video content that builds ADP's brand and audience engagement.

Success in this role requires strong storytelling instincts, production expertise, social media fluency, and the ability to move quickly without sacrificing quality.

Key Responsibilities

Video Production & Content Creation

• Produce social-first video content from concept development through final delivery.
• Identify video opportunities tied to brand campaigns, thought leadership, executive visibility, customer stories, product launches, events, and business priorities.
• Develop creative approaches, interview questions, shot lists, story structures, and video outlines.
• Conduct on-camera interviews and direct talent to capture authentic and engaging content.
• Capture both planned and real-time content opportunities across the organization.
• Collaborate with content and social teams to build repeatable video franchises and recurring content series.

Video Shooting & Field Production

• Capture video content at events, executive engagements, customer visits, conferences, internal meetings, and studio productions.
• Operate cameras, lighting, audio equipment, and mobile production tools.
• Film executives, subject matter experts, customers, and employees in a professional and brand-appropriate manner.
• Gather b-roll, environmental footage, interviews, testimonials, and behind-the-scenes content.
• Ensure productions are optimized for social-first storytelling and platform-specific requirements.
• Manage production logistics, equipment preparation, file transfers, and footage organization.

Video Editing & Post-Production

• Edit high-volume video content for LinkedIn, Instagram, YouTube, TikTok, Facebook, and emerging platforms.
• Transform raw footage into executive clips, event recaps, customer stories, thought leadership content, product explainers, campaign assets, and social-native video.
• Identify compelling hooks, soundbites, insights, and storytelling moments.
• Create multiple versions of content for different audiences, channels, formats, and testing purposes.
• Develop captions, graphics, lower thirds, thumbnails, transitions, and motion elements.
• Ensure content is optimized for retention, accessibility, mobile viewing, and audience engagement.

Platform-Native Social Video Development

• Apply platform-specific editing styles, pacing, formats, and creative best practices.
• Stay current on creator trends, platform updates, emerging formats, and audience behaviors.
• Build repeatable editing systems, templates, and production workflows that improve efficiency.
• Experiment with new storytelling formats and creative approaches to improve performance.
• Incorporate audience insights and engagement data into future content decisions.

Cross-Functional Collaboration

• Partner closely with the Content Producer - Social to execute content plans and social priorities.
• Collaborate with designers, strategists, subject matter experts, executives, agencies, and channel teams.
• Support executive visibility initiatives through interview content, event coverage, and thought leadership storytelling.
• Help identify opportunities to repurpose long-form content into social video assets.
• Manage multiple projects and priorities while maintaining consistent quality and turnaround times.

Brand Quality & Content Optimization

• Ensure all video content reflects ADP's brand identity, accessibility standards, legal requirements, and quality expectations.
• Maintain organized project files, media libraries, version control, and production archives.
• Balance speed, creativity, and consistency across a high-volume content environment.
• Use performance insights to continuously improve video quality, engagement, and effectiveness.

Qualifications

• 5+ years of experience in video production, videography, editing, content creation, social media, digital media, journalism, or related fields.
• Strong portfolio demonstrating end-to-end ownership of video content, including producing, shooting, and editing.
• Expertise in Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, CapCut, Descript, Frame.io, or similar tools.
• Experience capturing professional video and audio using DSLR, mirrorless, cinema, and mobile production equipment.
• Strong understanding of social-first storytelling, audience engagement, content packaging, and platform-native video formats.
• Experience creating content for LinkedIn, Instagram Reels, YouTube Shorts, TikTok, Facebook, and emerging channels.
• Strong visual storytelling, editorial judgment, and post-production skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent collaboration, communication, and organizational skills.

Preferred Qualifications

• Experience in B2B, SaaS, enterprise technology, HCM, payroll, HR technology, financial services, or professional services.
• Experience producing executive thought leadership and corporate storytelling content.
• Motion graphics and animation experience, including titles, lower thirds, animated captions, and branded graphics.
• Experience covering live events, conferences, customer stories, webinars, and executive presentations.
• Familiarity with AI-assisted video editing, transcription, clipping, captioning, and production tools.
• Experience operating within a content studio, newsroom, social media, or agency environment.

What Success Looks Like

• ADP maintains a steady pipeline of high-quality video content across social channels.
• Business priorities are quickly transformed into engaging video stories.
• Executive, customer, and thought leadership content is captured and distributed efficiently.
• Video content is optimized, tested, versioned, and improved based on performance insights.
• Production workflows enable rapid content creation without compromising quality.
• ADP develops a distinctive and recognizable social video presence that feels modern, authentic, and audience-focused.