Digital Media Specialist

Responsibilities may shift or change priority based on evolving project needs, but will likely include: Drive campaigns for owned and third-party brands through Google, Amazon, and other relevant platforms Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.) Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) Define campaign goals, target audiences, budgets, and bidding strategies. Partner to ensure ad copy compelling and design visually appealing. Conduct thorough keyword research to identify relevant search terms. Analyze search trends and competitor activity. Build and manage keyword lists, including negative keywords. Optimize keyword bids and match types to improve ad relevance and quality score. Set up conversion tracking and implement necessary tags. Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS) Conduct A/B testing to optimize ad performance. Monitor campaign performance and make data-driven adjustments. Collaborate with web development and design teams to create effective landing pages. Ensure landing pages are optimized for conversions. Test different landing page elements to improve performance. Set and manage advertising budgets effectively. Allocate budget across different campaigns and channels. Forecast ad spend and monitor budget pacing. Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality. Configure, maintain and validate pricing across platforms and storefronts. You Must Have: 2+ years working with Google and Amazon Advertising Platforms Experience using A/B testing to optimize ad performance Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and collaboration skills. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. Compensation: $35/hr - $60/hr Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law. #J-18808-Ljbffr