Digital Experience Strategy Lead

Your Role As a Digital Experience Strategy Lead at Gensler, you will shape the future of experiential design by driving strategic growth, elevating project excellence, and developing the next generation of creative talent. You’ll help define how our Northeast Region competes and leads in digital experience design, partnering closely with studio and regional leadership to expand capabilities, strengthen client relationships, and deliver innovative, narrative-driven experiences. This role blends strategic thinking, creative leadership, and hands-on project delivery. You’ll influence how we position DXD in the market, refine our go-to-market strategies, and scale our lab culture and prototyping capabilities. You’ll also serve as a mentor and industry voice, helping grow our team and represent Gensler externally. What You Will Do Define and refine go-to-market strategies aligned with regional and firmwide priorities. Expand experience prototyping capabilities in the Northeast and support scaling across the Practice Area. Research and present market trends to strengthen competitive positioning. Leverage client and partner networks to bring new opportunities to the Practice Area. Assess studio capabilities and identify opportunities to expand creative offerings. Build partnerships across studios and leadership communities. Shape hiring and upskilling priorities by identifying skill gaps and capability needs. Lead flagship DXD projects from concept through delivery, maintaining emotional and narrative intent. Strengthen design integration during early concept and schematic design phases. Enhance program management approaches to de-risk projects and scale delivery standards. Drive innovation culture through new tools and methods for ideation, storytelling, and presentation. Serve as a senior creative partner to key clients, aligning creative output with business strategy. Maintain a strong POV on emerging trends in experience and technology. Recruit, mentor, and grow talent across interactive technology, UX/UI, and content strategy. Represent Gensler publicly through speaking engagements, panels, and industry events. Develop a preferred partner ecosystem across vendors, integrators, and fabricators. Coach designers, strategists, and technologists to develop future creative leaders. Your Qualifications 15+ years of experience in digital experience design, strategy, or related fields Proven experience leading multidisciplinary creative teams Strong understanding of emerging experience technologies and industry trends Demonstrated ability to develop go-to-market strategies and drive business growth Experience managing flagship creative or experiential projects Excellent communication, presentation, and storytelling skills Ability to build strong client relationships and serve as a strategic advisor Experience mentoring and developing creative talent Ability to collaborate across studios, regions, and practice areas **The base salary range will be estimated between $215,000 to $240,000. Gensler’s total compensation package is multi-layered and includes a base salary, two annual bonuses paid in December and June. To learn more about our compensation philosophy and full benefits offerings, please visit Great People, Great Rewards | Gensler ** Life at Gensler As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Week,” our offices reflect our people’s diverse interests. We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets. As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future. At Gensler, the value of our work stems from its positive impact on the human experience. We are a dynamic and collaborative design firm uniting creativity, research, and innovation to solve complex problems for our clients. Our work challenges conventional ideas about architecture and the built environment. We aren’t just designing buildings—we are reimagining cities and places that make a difference in people’s lives. Founded in 1965, Gensler has built a team of 6,000 professionals who partner with clients in over 100 countries each year. Everything we do is guided by our mission: to create a better world through the power of design. NOTICE TO APPLICANTS We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. See also Know your rights: Workplace discrimination is illegal, right to work and E-verify program, as required by law. Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us. Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email View email address on click.appcast.io.