Director OF Digital Marketing

About the role Chime is on a mission to help millions of everyday people achieve financial progress — and we've built one of the strongest digital acquisition organizations in the industry to get there. The Director of Digital Acquisition owns what comes next: leading the full digital acquisition portfolio — paid social, paid search, affiliate, YouTube, mobile and app networks, and emerging channels — while building the capabilities that define Chime's next chapter of growth. This is a leadership role, not a channel-management role. The foundation — building great teams, running healthy channels, and consistently delivering results — doesn't change. What changes is the mandate: this leader is accountable for delivering today's business while identifying and building tomorrow's growth engine, staying close enough to the ecosystem of platforms, agencies, and technology partners to bring new capabilities into Chime before they become table stakes. This role sits within Chime's newly evolved Media & Acquisition organization, alongside a Director of Media leading Offline, Media Planning, and MMM. Together, these two roles are being broadened in scope as Chime moves from a channel-by-channel model toward a more complete, portfolio-level view of how every marketing dollar creates value. The base salary offered for this role and level of experience will begin at $196,000.00 and up to $270,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Own performance across Chime's full digital acquisition portfolio (paid social, paid search, affiliate, YouTube, mobile/app networks, and emerging channels), delivering ambitious growth, efficiency, and CAC targets. Make portfolio-level investment and prioritization calls across channels, talent, technology, and vendor partnerships, balancing near‑term performance against long‑term capability building. Lead and develop a team of experienced channel managers as a true player‑coach — close enough to the work to challenge assumptions and unblock hard problems, but focused on multiplying impact through people and systems. Build new acquisition channels, partnerships, or technology‑enabled growth motions — not just optimize the existing mix. Stay plugged into the external digital ecosystem — platforms, agencies, AI/martech vendors, startups — to identify opportunities before they're obvious and bring new capability into Chime early. Push the organization to rebuild how it works around AI: experimentation, creative production, media buying, and measurement — not just point‑solution automation. Partner cross‑functionally with Media Planning/MMM, Growth Product Marketing, Analytics, Risk, and Finance to align channel strategy to company‑level growth and CAC goals. Represent Digital Acquisition in senior leadership forums, translating channel performance into business outcomes for Growth LT, EC, and Board‑level audiences. To thrive in this role, you have Experience leading a multi‑channel digital acquisition or growth organization with meaningful business accountability — not only channel‑level metrics. A demonstrated record of owning growth, efficiency, and business outcomes. Experience managing a significant media portfolio and making prioritization tradeoffs across channels, technology, and vendors. A leadership style that blends strategic range with hands‑on credibility — comfortable operating as both strategist and player‑coach. Experience building or scaling teams and developing future leaders. Comfort operating in a fast‑moving, cross‑functional, senior‑executive‑visible environment. #LI-Onsite #LI-AM1 A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank—on the premise that core banking services should be helpful, easy, and free. Through our user‑friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out‑hustle and out‑execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: View email address on click.appcast.io. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice. What we offer for our full-time, regular employees Our in‑office work policy is designed to keep you connected — with four days a week in the office and Fridays from home for those near one of our offices, plus team and company‑wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates. Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees. Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life. Generous vacation policy and company‑wide paid days off. 1% of your time off to support local community organizations of your choice. Annual wellness stipend to use towards eligible wellness related expenses. Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non‑birthing parents. Access to family planning reimbursement. A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress. #J-18808-Ljbffr