Director, Marketing Science

The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. Responsibilities External facing responsibilities: Build and develop a deep understanding of the client’s strategic issues,initiativesandthe competitive position. Ensurethatanalyticsefforts lead to clear,compellingand actionableinsights;and insightful narratives are constructed through sophisticated analytics techniques. Participatein the measurementplandevelopment and execution. Ensuretimelyfollow through on all scheduled and ad hoc deliverables. Generateandcommunicatingclear,compellingand actionableinsights;constructing insightful narratives through sophisticated analytic techniques. Recommend and implement research that will aid in the consumer insight gathering and strategic process. Identifyopportunities to continuously improve processes. Lead,mentorand train analysts and managers. Present reports,POVsand other materials to clients on a regular basis over the phone and in person. Contribute to the consumer segmentation and audience identification/exploration processes. Design tests to measure the incremental impact of media on business outcomes. Manage cross‑functional day‑to‑day tasks, ensuring understanding of proper priorities, knowingwhen to ask for help. Internal facing responsibilities: Manage cross‑functional day‑to‑day tasks, ensuring understanding of proper priorities, knowingwhen to ask for help. Partner with the Planning and Investment teams on annual budget setting, media plandevelopmentand ongoing budget / plan optimization. Lead and mentor direct reports:continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills. Keep in front of industrytrends and developments by conducting researchandengaging in training. Required Skills Industry Knowledge in marketinganalyticsand data Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROIdevelopment. Demonstrated knowledge inaudience-based marketing and data-driven advertising Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics.Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience Stellar communication and presentation skills: we need someone who is articulate,engagingand straightforward –and, above all, caneffectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) Comfortable working in ambiguous situations Education and Experience A university degree and 7-9 years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but notrequired

#LI-GC1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range

$90,000—$170,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. #J-18808-Ljbffr Omnicom Media US H&S