Video Content Specialist

Overview See What We’re All About As the fastest-growing distributor of restaurant equipment, HVAC and residential appliance parts, we like to do things a little differently. First, you need to understand and demonstrate our Core Values with safety being your first priority. That’s key. But we’re also looking for unique enthusiasm, high integrity, courage to embrace change… and if you know a few jokes, that puts you on the top of our list! Description Position at Parts Town See What We’re All About As the fastest-growing distributor of restaurant equipment, HVAC and residential appliance parts, we like to do things a little differently. First, you need to understand and demonstrate our Core Values with safety being your first priority. That’s key. But we’re also looking for unique enthusiasm, high integrity, courage to embrace change…and if you know a few jokes, that puts you on the top of our list! Do you have a genius-level knowledge of original equipment manufacturer parts? If not, no problem! We’re more interested in passionate people with fresh ideas from different backgrounds. That’s what keeps us at the top of our game. We’re proud that our workplace has been recognized for its growth and innovation on the Inc. 5000 list 15 years in a row and the Crain’s Fast 50 list ten times. We are honored to be voted by our Chicagoland team as a Chicago Tribune Top Workplace for the last four years. If you’re ready to roll up your sleeves, go above and beyond and put your ambition to work, all while having some fun, let’s chat – Apply Today! Perks Parts Town Pride – check out our virtual tour and culture! Quarterly profit-sharing bonus Hybrid Work schedule Team member appreciation events and recognition programs Volunteer opportunities Monthly IT stipend Casual dress code On-demand pay options: Access your pay as you earn it, to cover unexpected or even everyday expenses All the traditional benefits like health insurance, 401k/401k match, employee assistance programs and time away – don’t worry, we’ve got you covered. The Job at a Glance The Video Content Specialist will be part of our SEO & Content Marketing Team, creating and optimizing video content across Parts Town properties and channels. You will partner with our Video Content Strategist and Creative Team to produce high-quality videos that increase visibility in organic and AI search, drive engagement on our YouTube channels and build brand authority. Do you love the idea of combining creativity, storytelling, search strategy and video production to bring content to life and grow a fast-moving business? Maybe you are our next Video Content Specialist! A Typical Day Generate high-quality, relevant video and article content for varying audiences and own the end-to-end content creation process. Collaborate and provide guidance on creating video content with Search Engine Optimization (SEO), Answer Engine Optimization (SEO) and Generative Engine Optimization (GEO) best practices always in mind. Perform ongoing keyword discovery, competitor analysis and audience research to identify video content gaps and drive production planning. Distribute and amplify content via Parts Town web properties, YouTube channels, social media and relevant industry websites. Develop, implement and provide detailed analytics and reporting of our video content. Film and edit video content as needed, both in-office and on location with company partners and customers. Provide innovative solutions to meet objectives, while leveraging AI and modern tools to optimize workflows and enhance content creation. To Land This Opportunity You have 2+ years of experience in content marketing, social media marketing and/or video production (Bachelor’s degree in a related field is strongly preferred). You have strong writing skills to craft video scripts, articles, project briefs and description copy. You have experience producing, directing and filming videos, demonstrating a decent grasp of composition, framing, lighting and storytelling through visuals. You have solid understanding of video editing techniques (i.e. pacing, color grading, sound design), creating motion graphics or animations and recording, editing or mixing audio. You are familiar with Adobe Creative Cloud (Premiere Pro, After Effects, Audition, Photoshop, Illustrator) or similar editing software, such as Final Cut Pro, DaVinci Resolve, CapCut, etc. You can manage and organize raw footage, project files and digital assets. You are comfortable using generative AI tools for ideation, research and content creation, such as OpenAI (ChatGPT, Sora), Microsoft Copilot, Google AI Studio (Veo, Gemini, Notebook), Perplexity, Claude, Canva, etc. You are familiar with analytics reporting tools, such as Google Analytics, BrightEdge, Google Search Console, SEMrush, Moz, Ahrefs, TubeBuddy, VidIQ, etc. You have experience with CMS platforms, such as CoreMedia, WordPress, Joomla, HubSpot or Magento. You have a passion for digital marketing and stay up to date with the latest trends and best practices in video production, content marketing, YouTube, SEO, AEO and GEO. You have strong project management and organizational skills - demonstrated through your ability to think on your feet, work with limited resources and manage multiple campaigns with tight deadlines. You are self-motivated with the ability to quickly pick up new skills and learn new tasks. You have excellent communication skills, both written and oral and pay close attention to detail. You are comfortable traveling for on-location video shoots (5-10 times a year). Compensation and Equal Opportunity Parts Town is a pay-for-performance company. The salary range for this role is $27.63–$37.28 hourly, based on qualifications, experience, and geographical location. In addition to base pay, some roles offer a profit-sharing program and an annual bonus depending on the role. Our comprehensive benefits package includes health, dental and vision insurance, 401(k) with match, employee assistance programs, paid time off, paid sick time off, paid holidays, paid parental leave, and professional development opportunities. Parts Town welcomes diversity and, as an equal opportunity employer, all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability or protected veteran status. #J-18808-Ljbffr