Manager, Catalog Creator - Hollywood, 90028

Manager, Catalog Creator - Hollywood, 90028, United States of America

How We LEAD
The Manager, Creator Catalog supports creator, influencer, and content marketing initiatives across Capitol Records Pop/Rock and Urban (Hip-Hop & R&B) catalog artists. This role brings iconic eras, anniversaries, archival moments, reissues, and culturally defining stories to life through strategic, authentic creator partnerships.

Working closely with Digital Marketing leadership and cross-functional teams, the Manager ensures creator content reflects each artists legacy while driving discovery and engagement among both long-standing fans and new generations. Managing Pop/Rock and Urban catalogs requires an understanding that creator strategies differ by genrefrom storytelling style and platform behavior to cultural context and creator communitieswhile still laddering up to a cohesive catalog vision.

A general global awareness is important, ensuring creator strategies can scale across markets when appropriate without losing cultural authenticity.

How Youll CREATE

Creator, Influencer & Content Strategy

• Lead day-to-day execution of creator and influencer marketing across Pop/Rock and Urban catalog campaigns.
• Identify and source creators whose content aligns organically with each genreranging from nostalgia-driven and performance-based storytelling in Pop/Rock to culturally rooted commentary, dance, lifestyle, fashion, education, and production-focused creators in Urban.
• Apply genre-aware thinking when recommending creators, formats, and platformsrecognizing that Pop/Rock and Urban audiences engage with content differently.
• Recommend creators for key territories when campaigns require international amplification.
• Support initiatives tied to anniversaries, classic albums, reissues, remasters, box sets, archival releases, and cultural milestones.

Campaign Development & Execution

• Manage creator sourcing, outreach, briefings, deliverable tracking, approvals, and ongoing communication.
• Maintain clear, professional communication between creators, internal teams, artist partners, and estates.
• Activate creator content around key release moments, platform trends, cultural conversations, and genre-specific cycles.
• Ensure all creator output aligns with campaign objectives, artist legacy, and broader catalog strategy.

Insights, Data & Optimization

• Use platform analytics, cultural trends, and genre knowledge to identify creators who feel authentic to each campaign.
• Track creator performance across platforms and compile insights for internal teams.
• Identify opportunities to scale high-performing content or optimize underperforming activations.
• Incorporate cross-market insights when evaluating creator effectiveness and reach.

Cross-Functional Collaboration

• Collaborate with Catalog and Core label teams across Marketing, Digital, Creative, A&R Research, Production, Revenue, and Commercial to support catalog priorities.
• Support integration of Capitol Records broader creator and content networks across Pop/Rock and Urban initiatives.
• Ensure creator content reinforces artist brand, campaign narrative, and long-term catalog positioning.
• Stay aligned with Digital Marketing leadership to ensure execution reflects overall strategy and priorities.

Bring Your VIBE

• 3+ years of creator or influencer marketing experience within music, digital media, or adjacent cultural spaces
• Experience working with Pop/Rock and/or Urban (Hip-Hop & R&B) creators strongly preferred
• Strong understanding of creator ecosystems, platform trends, and fan behavior across genres
• Comfort managing relationships with creators, artist teams, estates, and internal partners
• Highly organized, proactive, and able to manage multiple catalog campaigns simultaneously
• Strategic thinker who understands the balance between paid and organic creator programs
• Passion for music history and interest in how legacy content connects with modern and global audiences