Technical Sales Engineer - Austin TX

Technical Sales Engineer – Electronic Components Company Description Fralia Co. & Associates is a manufacturers’ representative firm providing technical sales and applications support for leading electronic component and system manufacturers across Texas, Oklahoma, Louisiana, and Arkansas. Role Description Fralia is seeking an experienced, customer-facing Technical Sales Engineer with a background in electronic components, electrical/electronic hardware, or other engineered physical products. This is an outside, customer-facing hardware sales role focused on electronic components, engineered products, and design-in opportunities. This is not a software, SaaS, IT, or software pre-sales position. The Technical Sales Engineer will work directly with design engineers, engineering managers, purchasing professionals, and other decision-makers to identify new applications, develop design-in opportunities, and grow customer relationships. The position is hybrid, combining customer visits with work from a home office, with occasional overnight travel. Responsibilities Develop new business and grow existing customer accounts throughout the territory. Proactively identify and penetrate new OEMs, engineering organizations, and customer opportunities. Build relationships with design engineers and identify new projects, applications, and product requirements. Present electronic components, electromechanical products, sensors, controls, and related system solutions to engineers. Translate customer technical requirements into solutions in partnership with our manufacturers. Develop design-in opportunities from initial discovery through engineering evaluation, qualification, and production. Coordinate samples, quotations, technical information, demonstrations, and manufacturer support. Provide technical and applications support to customers as needed. Maintain accurate opportunity, pipeline, customer activity, and sales forecasts in the company CRM. Qualifications Proven outside, customer-facing technical sales experience involving electronic components, electrical/electronic hardware, engineered products, industrial equipment, or similar physical products. Demonstrated ability to develop new business, prospect for opportunities, and open new customer accounts. Experience working directly with design engineers, engineering managers, buyers, and other technical decision-makers. Strong technical aptitude with the ability to understand customer requirements and communicate product capabilities. Excellent communication, presentation, relationship-building, and organizational skills. Bachelor's degree in Engineering or another technical discipline, or equivalent relevant technical sales experience. Proficiency with CRM systems and Microsoft Office, particularly Excel. Ability to travel throughout the territory as required. U.S. citizenship is required for this position due to customer and ITAR-controlled program requirements. Preferred Experience Experience with electronic components, manufacturers’ representative firms, electronic component distributors, OEM sales, or design-in/design-win selling is highly desirable. Experience in Industrial, Military & Aerospace, Off-Highway Vehicle, Telecom, IoT, or HVAC markets is a plus. Power BI experience is also beneficial. Candidates whose experience is primarily software, SaaS, IT services, software implementation, or software pre-sales without significant customer-facing hardware or component sales experience are unlikely to be a fit for this position. Fralia offers a competitive compensation package designed to reward both individual and territory performance. Performance-based incentive compensation with significant upside for above-target performance Reimbursement of approved business expenses #J-18808-Ljbffr Fralia Co & Associates