Digital Marketing Lead

Location; New York Office - hybrid working model The Opportunity We're looking for a bold, commercially-minded digital marketing leader who wants more than another optimization role. This is an opportunity to build something special. As the Digital Marketing Lead, you'll take ownership of transforming and scaling our digital marketing ecosystem into a modern, high-performing demand generation engine on a global scale. You'll start as a hands-on individual contributor, defining strategy, launching programs, testing new ideas, and driving measurable business impact. Your mission is to build. You'll create the roadmap, develop the function, inform martech strategy and investment, hire exceptional talent, and establish a best-in-class digital marketing organization that becomes a competitive advantage for the business. Most importantly, you'll have the backing to make it happen. This role is supported by an exceptional leadership team that believes deeply in marketing as a growth driver. You'll have significant investment, meaningful budget, and the freedom to experiment, innovate, and execute at a world-class level without constantly being forced to cut corners or fight for resources. Why This Role Is Different Build a digital marketing function rather than inherit a mature one. Shape strategy, martech, channels, measurement, and team structure. Be trusted as the digital marketing expert and strategic leader. Work directly with ambitious executives committed to investing in growth. Access meaningful budgets and resources to test, learn, and scale. Build and lead a high-performing team as the function grows. Influence how a rapidly evolving business goes to market. Challenge convention and experiment with emerging channels and technologies. Key Responsibilities Develop and own the digital marketing vision, roadmap, and growth strategy. Build a scalable demand generation engine across paid media, ABM, email, SEO, content distribution, and emerging channels. Remain hands-on while establishing repeatable processes and operational excellence. Drive innovation through testing of new channels, audiences, and growth tactics. Lead digital support for events, thought leadership initiatives, and brand campaigns. Own marketing technology, attribution, analytics, and performance measurement. Manage agencies, vendors, budgets, and investment strategy. Partner across sales, product, operations, and marketing teams. Build the future team structure and hire exceptional digital talent. What Success Looks Like 3-6 months: Establish a clear strategy, improve channel performance, and identify growth opportunities. 6-12 months: Build a scalable digital demand generation engine with measurable pipeline impact. 12+ months: Lead a best-in-class digital marketing organization delivering significant business growth. What Makes You Successful You're not just a digital marketer — you're a builder. You thrive in blank-canvas environments and enjoy creating something from the ground up. You can operate strategically with executives while remaining deeply connected to execution. You combine creativity, experimentation, analytics, and operational excellence. You challenge assumptions, move quickly, and turn investment into measurable growth. Experience & Expertise Typically 10+ years of progressive experience in digital marketing, growth marketing, or demand generation. Exceptional candidates with fewer years of experience will be considered if they demonstrate extraordinary impact and strong alignment with our ambitions. Proven success building, scaling, or transforming digital marketing functions. Deep expertise across paid media, ABM, email marketing, audience development, martech, analytics, and pipeline generation. Experience managing significant budgets and agency relationships. Track record of delivering measurable revenue and pipeline outcomes. Experience within B2B technology, SaaS, cloud, AI, infrastructure, or related industries is highly desirable. #J-18808-Ljbffr