Marketing Specialist

Marketing Coordinator (Remote – US | Part-Time) Altai Systems delivers association-specific CRM software built within the Microsoft Dynamics 365 CRM platform. Our mission is to deliver highly performant solutions allowing non‑profits to spend less time in the back office, and more time changing the world. We’re seeking a talented and driven Marketing Coordinator to lead our marketing efforts through digital campaigns, content development, events, partnerships, and brand awareness initiatives. This role is ideal for a creative, data‑minded marketer who enjoys building meaningful connections with prospects and clients through thoughtful, high‑impact communications. What You’ll Do Marketing Strategy & Campaign Execution Develop and execute a comprehensive marketing strategy to drive pipeline growth Build engaging drip campaigns, retargeting initiatives, and funnel‑nurture programs Create client retention and engagement campaigns, including onboarding sequences, product launches, referral / reference initiatives, and other engagement communications Event Marketing & Management Design innovative campaigns to increase brand awareness at regional and national industry events Own event logistics from planning through execution, including travel coordination, booth selection, design, and attendee engagement Content Marketing Produce high-quality marketing content such as blogs, white papers, case studies, and campaign assets Ensure content aligns with overall brand voice and strategic goals Social Media & Community Management Grow and engage our audience across LinkedIn and YouTube Collaborate with internal and external partners to amplify thought leadership and product messaging Website & Digital Optimization Maintain fresh, timely, and relevant website content Manage SEO, targeting, and conversion optimization efforts across organic and paid channels Partner Marketing Identify and develop strategic partnerships Coordinate co‑marketing initiatives and join branding opportunities with partner organizations Reporting & Performance Measurement Define KPIs for campaigns, events, and digital initiatives Present performance insights and recommendations to company leadership What We’re Looking For The ideal candidate is creative, energetic, organized, and self‑motivated — someone who can balance strategy with hands‑on execution. Required Qualifications 5+ years of professional marketing experience Software marketing experience preferred Association industry experience a plus Experience facilitating webinars (100+ attendees) using Teams or Zoom Familiarity with modern marketing automation platforms ClickDimensions experience preferred Strong understanding of Seach Engine Optimization (SEO) and Conversion Rate Optimization (CRO); experience with both organic and paid efforts Experience with A/B testing, funnel optimization, and campaign analysis Proven experience leveraging AI to expedite marketing research, content development and campaign development Experience with Microsoft Dynamics CRM and WordPress CMS Excellent written and verbal communications skills Highly organized with strong attention to detail Ability to manage multiple projects in a fast‑paced environment Analytical, data‑driven mindset Bonus Skills Background in graphic design or visual content creation Location and Work Requirements Remote position (US only) Candidate must live in and be authorized to work in the United States without sponsorship Estimated 25 – 30 hours per week (will be negotiated directly with the selected candidate) Must be available between 8:00am – 6:00pm ET on workdays Occasional off‑hours work may be required Occasional travel for events (estimated 5% annually) Why Join Altai Systems? At Altai Systems, you’ll play a key role in shaping how associations discover, engage with, and succeed by leveraging our technology. You’ll collaborate closely with leadership, work across a variety of marketing channels, and have real ownership over campaigns that drive company growth. #J-18808-Ljbffr Altai Systems, Inc.