Paid Media Specialist

A bit about us: Our client is a non-profit global assurance firm and for the past 75+ years, they have been providing life insurance to employees of public agencies. Their primary goal is to provide access to products and services that promote health, welfare, and financial well-being to its members. This organization believes in investing in their people and nurturing their development. They truly believe that everyone's opinion counts, and they foster a team-oriented culture that helps to drive their mission forward. Why join us?

PHENONMAL BENEFITS!!

100% PAID medical for the entire family!! (Platinum Package) 15% Company 401K contribution - no matching required!! HYBRID work schedule (only 2 days on-site after 90 days) $600 annual health allowance Free Parking Job Details The Paid Media Specialist will be responsible for developing, implementing, and optimizing paid digital campaigns across multiple platforms and funnel stages. Working closely with the Associate Director, Digital Marketing, this role ensures that paid media campaigns align with organizational goals and deliver positive, measurable results. This position requires hands-on, in-platform execution and proactive campaign ownership. It is critical that this role demonstrates the ability to "lead up"-proactively presenting solutions, identifying gaps, and independently managing performance insights. Responsibilities: Collaborate with the marketing team to align paid media efforts with overall marketing strategies and business goals. Independently design, launch, manage, and optimize paid media campaigns across channels including paid search, display, video, and paid social. Provide clear, concise, and actionable reporting for weekly and monthly review. Conduct keyword research, audience targeting, and competitive analysis to inform strategy. Optimize ad copy, bidding strategies and creative assets to maximize ROI. Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights. Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies. Support content planning with performance insights to inform creative development. Prepare post-mortem campaign analyses, highlighting wins, learnings, and optimization recommendations. Stay updated on industry trends and best practices to ensure WAEPA remains competitive in the digital media space. Requirements: Bachelor's in business, marketing, advertising, or communications; or equivalent experience. 3+ years of experience in paid digital media management with demonstrable results. Fluency in GA4, Google Ads, Meta Ads, Microsoft Ads, and other paid advertising platforms. Familiarity with UTM tracking and attribution models. Proficiency in Microsoft Office-Microsoft Word, Excel, Outlook, and PowerPoint. 3+ years of experience managing paid digital campaigns in-platform (Google, Meta, Microsoft). Demonstrated ability to manage campaigns from concept to performance reporting. Highly proficient in interpreting campaign data and providing actionable insights. Strong understanding of digital marketing metrics and best practices, including conversion tracking, attribution, and ROI analysis. Solid project management skills with the ability to prioritize tasks across multiple projects. Excellent communication and organizational skills with a bias toward action and accountability. Creative and analytical thinker with the ability to develop and execute strategic plans. Must show initiative and be self-directed while contributing to a highly collaborative team. Operate with the highest level of integrity. Ability to influence upward through proactive communication and solution-oriented thinking. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy Jobot