Inbound Marketing & Demand Generation (DemandGen) Manager

Job Description

Job Description

Inbound Marketing & Demand Generation (DemandGen) Manager

About Imagine

Imagine Business Development is rewriting the standard for sales, marketing, and customer success. Long before Inbound Marketing even had a name, we were leveraging our sales efforts with content (seriously, our founder was blogging and creating premium content in 1994). Before revenue operations were a thing, we presented the role of structure, systems, and design thinking to large audiences. 

Imagine enables mid-market and small-enterprise companies to gain more impact from their existing customer & revenue acquisition & expansion strategies. We’ve got a track record of being ahead of the curve, producing results, and making an impact.

Today, more companies realize they need to change the game they’re playing, and they’re turning to us to help make their objectives a reality.

Position Overview

In this role, you will work on our client services team supporting clients, actively implementing inbound marketing and demand generation tactics to grow their businesses. We will rely on your ability to thoughtfully manage the details of the entire client engagement, collaborate with your team and clients to develop a clear strategy and implement it. You’ll be responsible for helping clients achieve results and make the adjustments to keep them on track. 

You’ll collaborate with our content development team to make sure blog posts, landing pages, emails and campaigns are delivering on their objectives. We’ll need you to think about the broader issues and meticulously manage logistics to ensure things run smoothly and effectively. You will serve a crucial role to ensure client success.

Your success will be defined by your ability to understand the work we do and how we do it, to write well, to prioritize and manage a diverse flow of work, to anticipate the needs of other people, to be organized, and to communicate well with internal and external stakeholders.

Essential Duties and Responsibilities

In this role, you will:

• Be a core player in designing, monitoring, and executing the inbound marketing & demand generation strategy for a broad set of clients.
• Be responsible for monitoring the status and progress of internal project management and alerting account managers of upcoming deadlines, potential conflicts, and project deliverables.
• Serve as central coordinator for the creative production process.
• Facilitate communication between Imagine and clients..
• Ensure that all jobs are being produced to Imagine’s quality and creative standards.
• Assist in the management of a range of vendors and freelancers.
• Provide support for developing necessary sales and marketing tools for client deliverables (spreadsheets, presentations, etc).
• Work directly with clients with the responsibility (and authority) to ensure they are delighted.

Essential Education, Experience, Skills, and Attributes

This position requires the following:

• A sense of humor and easygoing nature. (If you can dish it out as well as you can take it, you’ll thrive here.)
• Bachelor's degree and at least four years of related experience and/or training; or equivalent combination of education and experience.
• Experience managing projects that require coordination across internal and external teams under tight deadlines.
• Prior experience in a marketing or client service environment, ideally including direct inbound marketing experience.
• Strong knowledge and experience using Microsoft Word, Excel, PowerPoint, and Outlook. Must be comfortable working with cloud-based technology and manipulating PDFs. Familiarity with platforms like WordPress or Hubspot is ideal. Knowledge of Photoshop and/or Illustrator would be a plus.

Attributes

• Detail-oriented. You are meticulously attentive to details, get it right the first time, and accurately keep track of all the moving parts. You are organized and detail-oriented, but you can also see the big picture and understand how the details relate to the overall goal. You bring order to competing priorities and keep things running smoothly. You have command of both the process and the details.
• Flexible. You will be working with a variety of clients, staff, and vendors to accomplish project requirements. Your flexibility allows you to adjust to changing priorities and operate effectively in a fluid environment. You easily re-prioritize to seize opportunities, yet remain resolutely focused on long-term priorities.
• Great communicator. You have concise, accurate, and effective written communication skills. You get the information you need and convey the right information in a direct and pleasant manner.
• Project Manager. There is a lot happening and many things changing every day. You keep track of how each change impacts the other ̶ you make sure you’re informed and you keep others informed. You are able to juggle multiple tasks, optimize resources and manage timelines. You thrive on checklists, advance planning, and follow-through, skillfully managing numerous daily commitments and competing priorities.

What’s Attractive to the Right Candidate?

• Imagine is a fun place to work. We’re a small team without big egos. We take our work very seriously but never take ourselves too seriously. (And yes, nobody is immune--we all tease the President.)
• This is a key role where your contributions will be appreciated as vital to our organizational success. You will have the opportunity to learn and grow your marketing skills and there is potential to grow into other roles within our organization.
• We offer a predictable work schedule that will keep you busy and challenged during the day, but will rarely require you to work evenings or weekends.
• Working here, you’ll have the opportunity to be involved in every aspect of inbound marketing: website, collateral material, sales tools, marketing kits, letters–everything a customer can see, touch, feel or hear. Over time, you will have the opportunity to engage in:
  • Revising websites that utilize the latest trends in inbound.
  • Thought leadership creation through whitepapers, industry articles, online seminars, web-based public relations initiatives, and even book publication.
  • Creation of a marketing toolkit to create demand and drive go-to-market strategy.
  • The development of sales toolkits.
  • Fully integrating with our sales development program that not only aligns sales and marketing but executes as well.