Marketing Coordinator
Robert Half
Job Description
Job Description
We are looking for a Marketing Coordinator to support brand visibility, audience engagement, and business growth for a manufacturing organization in Petersburg, Virginia. This position works closely with sales teams, outside partners, and internal departments to deliver coordinated campaigns, digital materials, promotional initiatives, and event support that reflect company goals. The ideal candidate brings strong communication skills, solid organization, and the ability to manage multiple priorities in a fast-paced environment.
Responsibilities:• Coordinate marketing campaigns and communication efforts that strengthen brand presence and support revenue-focused objectives.
• Collaborate with sales teams, external vendors, and internal stakeholders to develop and distribute effective promotional materials and messaging.
• Assist with digital content updates across marketing platforms and content management tools to maintain accurate and engaging information.
• Support planning and execution of trade shows, events, and promotional activities aligned with broader business priorities.
• Contribute to the creation and review of visual and written marketing assets, including presentations, graphics, and campaign materials.
• Monitor timelines, deliverables, and project details to keep multiple marketing initiatives on schedule and organized.
• Track basic digital marketing performance metrics and provide insights to help improve campaign effectiveness.
• Help maintain consistency in branding and communications across channels and customer-facing materials.• 3+ years of experience in marketing, communications, or a related business function.
• Bachelor’s degree in marketing, business administration, communications, or a related field is preferred.
• Strong written and verbal communication skills with the ability to work effectively across teams.
• Proficiency in Microsoft Office, including working knowledge of Excel.
• Familiarity with digital marketing tools, content management systems, and marketing platforms.
• Ability to manage several projects at once while maintaining accuracy and attention to detail.
• Exposure to B2B, manufacturing, or industrial marketing environments is helpful.
• Creative skills such as basic image editing or publishing software experience are a plus.
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