Vice President, GTM Programs & Experiences
Confidential
Vice President, GTM Programs & Experiences
About the Company
Innovative digital banking platform for credit unions & financial institutions
Industry
Financial Services
Type
Privately Held
Founded
2016
Employees
201-500
Specialties
- credit unions
- digital banking
- member engagement
- advanced security
- predictive analytics
- cloud platform
- threat intelligence
- remote deposit capture
- dashboards
- integrated bill pay
- and banking
About the Role
The Company is seeking a VP of GTM Programs and Experiences to take on a pivotal role in the strategic alignment and execution of go-to-market events and programs. This senior leadership position is responsible for orchestrating the full commercial bowtie, from prospect engagement to client onboarding, expansion, and retention. The successful candidate will own the program orchestration across the entire client and prospect journey, ensuring that all growth organization functions are coordinated against a single integrated plan. This includes chairing the cross-functional growth council, holding all functions accountable to a commercial plan, and owning the full event portfolio, with a particular focus on the flagship annual client conference. The role demands a strategic leader with a proven track record in B2B SaaS marketing, at least 10 years of experience, and a strong background in program management, demand generation, and event execution. Applicants for the VP of GTM Programs and Experiences role at the company should have a minimum of 10 years' experience in B2B SaaS marketing, with a focus on owning an integrated marketing, demand program, or events function. The ideal candidate will have a background in financial services, fintech, or B2B enterprise SaaS, and a strong understanding of marketing automation platforms and funnel metrics. Key qualifications include a proven track record in orchestrating cross-functional marketing programs, experience in building integrated demand programs, and the ability to lead a high-performing team with a culture of collaboration and continuous improvement. The role requires an individual with executive presence, capable of representing the company at a senior level and leading strategic initiatives with influence. The VP will be expected to have a strong program management discipline, the ability to manage accountability across peer leaders, and a commitment to the values of curiosity, innovation, and boldness in pursuing new ideas.
Hiring Manager Title
Chief Growth Officer
Travel Percent
Less than 10%
Functions
- Marketing
- Product Marketing
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