Regional Sales Manager

About Us

Founded in 1886, DICKE Safety Products has been providing dependable work zone safety, emergency traffic control, and specialized utility products for more than 140 years. Headquartered in Downers Grove, Illinois, with an additional manufacturing facility in Salem, Oregon, the company has built its reputation on American-made quality, innovation, and dependable customer service. The company holds numerous patents and continually develops new products to meet changing customer needs. Its product lines include roll-up signs, portable stands for roll-up and rigid signs, Fold & Roll® systems, stop/slow paddles, warning and sequential lights, high-visibility apparel, flags, equipment bags and storage products, temporary traffic-control manuals and resources, ladder-stabilizing equipment, utility products, and related safety accessories.

What sets DICKE apart is our focus on quality, practical, field-driven design. Our sign stands, mounting systems, and product configurations are developed to accommodate different sign types, display heights, storage limitations, wind conditions, terrain, and deployment requirements. We also offer custom legends, overlays, sizes, shapes, materials, colors, and configurations to help customers find the right solution for their specific needs.

As a family-owned and WBENC-certified Women’s Business Enterprise, DICKE combines generations of leadership with active involvement in the roadway-safety industry. For the past five generations, we have built our business around dependable products, knowledgeable service, and long-term customer relationships. DICKE Safety remains committed to delivering durable, high-performance products while maintaining strong relationships with distributors, public agencies, utilities, contractors, and end users across North America.

Job Summary

DICKE Safety Products is seeking a driven, results-oriented Regional Sales Manager who is passionate about building relationships, winning new business, and making a measurable impact. This is an opportunity to represent an industry-leading American manufacturer with long standing history, helping deliver the products that keep utility and field professionals safe every day.


In this role, you will lead sales growth across an assigned region by developing strategic customer partnerships, expanding distributor networks, identifying new market opportunities, and supporting a best-in-class product portfolio. The assigned territory includes Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming.

If you thrive on solving customer challenges, closing business, and being the face of a respected manufacturing company, this is an opportunity to build a rewarding career while helping shape the future growth of DICKE Safety Products.

Responsibilities

• Develop and execute regional sales strategies to grow revenue, expand market share, and support company growth objectives
• Manage, coach, and support sales representatives, distributors, and independent agents to improve sales performance and customer coverage
• Build and maintain strong relationships with distributors, utilities, contractors, municipalities, industrial customers, and end users
• Maintain and grow existing key customer and distributor relationships while identifying opportunities to increase sales and market penetration
• Identify new business opportunities, target accounts, and market segments within the utility, telecommunications, construction, forestry, municipal, and industrial markets
• Promote DICKE Safety’s product lines by conducting product presentations, training sessions, demonstrations, and customer meetings
• Work closely with internal teams, including customer service, operations, engineering, and management, to ensure customer needs are understood and supported
• Monitor market trends, competitor activity, customer feedback, and industry developments to help guide sales strategy and product positioning
• Prepare sales forecasts, territory plans, pipeline updates, call reports, and other performance metrics as required
• Represent the company at trade shows, industry events, distributor meetings, and customer visits to strengthen brand awareness and generate new opportunities
• Support pricing discussions, quotations, contract opportunities, and negotiations while maintaining profitability and long-term customer value
• Travel regularly throughout the assigned region to meet with customers, distributors, sales representatives, and industry partners

Qualifications

• 5+ years of sales experience, or 3+ years of sales management experience
• Proven ability to develop territory plans, manage sales pipelines, and meet or exceed revenue and margin targets
• Experience in manufacturing sales; preferably within the safety products, utility equipment, traffic safety, industrial tools, construction, or other related industries
• Strong business development skills with the ability to identify, pursue, and close new customer and market opportunities
• Strong leadership, coaching, team development, and cross-functional collaboration skills
• Excellent negotiation, communication, presentation, and relationship-building skills
• Self-motivated, organized, and capable of working independently while maintaining regular communication with internal teams and leadership
• Ability and willingness to travel regularly (approximately 30%-50%)
• Valid driver’s license and/or access to reliable transportation required
• Proficient with Microsoft Office and CRM/ERP software
• Bachelor’s degree in Business, Marketing, Engineering, or related field preferred; equivalent industry experience will be considered

Salary Range

$95,000 - $120,000

The salary range for this position reflects the minimum and maximum compensation for the Regional Sales Manager position. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process, also taking into consideration available market data for the employee’s geographical location and internal salary equity.

Benefits Package

• 401k plan
• 401k match
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Travel reimbursement

DICKE Safety Products is an Equal Employment Opportunity (EEO) Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other basis protected by law. DICKE Safety Products complies with federal and state disability laws and will provide applicants and candidates with a reasonable accommodation during the hiring process. If a reasonable accommodation is needed to participate in the hiring process, please contact Human Resources at View email address on publisher.sourcingsquare.com

Compensation details: 95000-120000 Yearly Salary

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