Vice President, Paid Media

About us Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values:

• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, llinois, Massachusetts, New Jersey,New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Virginia, Washington, Washington D.C. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ The Vice President of Paid Media will play a critical role in Highwire’s growing digital practice, leading the strategy, execution, and evolution of paid media programs across social, search, display, and emerging platforms. This is a high-impact leadership position ideal for a strategic, data-savvy media professional who thrives in a fast-paced, collaborative environment and wants to shape the future of integrated communications. Key Responsibilities Strategic Leadership Lead omnichannel paid media strategy for B2B and B2C campaigns, with a focus on technology and healthcare sectors. Partner with cross-functional teams to align media strategy with client goals from brand building to performance-driven lead generation. Bring a strategic point of view to both ongoing client work and high-profile tentpole moments. Execution & Innovation Oversee paid social, SEM, programmatic display, and media partnerships. Evaluate emerging media opportunities and implement innovative media strategies tailored to client objectives. Ensure executional excellence from planning through reporting and optimization. Client Leadership Serve as a trusted senior advisor to clients, providing strategic guidance, data-driven insights, and clear communication. Lead presentations and answer tough questions with confidence and clarity. Build strong, lasting client relationships rooted in trust and results. Team Building & Mentorship Lead and develop a growing team of media specialists. Foster a collaborative, high-performance culture with a focus on empowerment, accountability, and continuous learning. Data & Analytics Collaborate with analytics leads to establish KPIs, monitor performance, and deliver actionable insights. Use data to drive constant refinement and prove ROI. New Business & Thought Leadership Lead paid media strategy for new business pitches and support cross-functional go-to-market efforts. Represent Highwire through thought leadership opportunities, presentations, and industry engagement. Qualifications 10+ years of paid media experience in an agency or integrated marketing environment Proven success in building and managing complex media programs across paid social, SEM, display, and video Deep understanding of B2B and/or healthcare/tech sectors Strong client-facing communication and presentation skills Track record of mentoring and growing high-performing teams Expertise in media buying tools (Google Ads, LinkedIn Campaign Manager, Meta Business Manager, DV360, etc.) and analytics platforms (Google Analytics, Looker Studio, etc.) Strategic thinker who can link media plans to business objectives Entrepreneurial mindset and a desire to shape and grow a practice area Highwire Perks Competitive salary Merit-based bonuses and promotions Hybrid work model to suit your schedule and lifestyle Excellent vacation policy including extended summer and winter holiday breaks Empower Hours: Ability to log off by 3pm on Fridays 401K match Medical, dental, and FSA benefits Paid parental leave Commuter benefits Home office equipment stipend Growth Mindset Stipend ($100 annually for books, exhibitions, etc.) Technology reimbursement Wellness benefit Donation match Mentorship and monthly recognition programs Employee and new business referral bonuses Quarterly Highwire fun events—Thanksgiving is our favorite! Dog-friendly work environment Supportive, nurturing culture with endless opportunities to learn and grow ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities. If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you. Apply now and let's explore the possibilities together! ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Job Alert If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here . Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com . Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to View email address on click.appcast.io so that we can review and flag the fraudulent domain and user IDs for removal. #J-18808-Ljbffr Highwire PR