Senior Product Strategy & Operations Manager - Global Marketplaces

Senior Product Strategy & Operations Manager – Global Marketplaces

Location: New York

Employment Type: Regular

Job Code: A98777A

Responsibilities:

About the Team: The Global Product Solutions & Operations (PSO) team is the strategic bridge between TikTok's advertising partners and our Product teams. Our mission is to ensure that the world's largest Marketplace businesses—from global e-commerce giants to hyper-growth disruptors—are empowered to turn discovery into measurable results through our commerce solutions.

About the role: We are looking for a Senior Product Strategy & Operations Manager to lead the global strategy for the Marketplace vertical. This role will focus on our "hero" commerce solutions, specifically Smart+ Catalog Ads and the newly unified Asset Manager. You will be responsible for helping these high-volume advertisers transition from manual campaign management to Asset-Led Intelligence, ensuring their most valuable assets (Signals, Catalog, and Creative) are optimized for the TikTok ecosystem.

Responsibilities:

• GTM Strategy & Execution: Define and lead the global go-to-market strategy for the Marketplace vertical, focusing on the adoption of Smart+ Catalog Ads and strategic initiatives.
• The "Asset Manager" Champion: Drive the transition for Marketplace partners to our unified Asset Manager, helping them transform static product feeds into a dynamic "Library of Stories."
• Product Roadmap Ownership: Act as the "Voice of the Customer" to Product Management and Engineering. Translate the unique needs of Marketplace businesses (e.g., large SKU management, API capabilities, signal integrity, and measurement) into actionable product requirements.
• Sales Enablement: Develop best-in-class sales playbooks and diagnostic frameworks that help GBS (Global Business Solutions) teams identify performance opportunities in client setups and fix them with off-the-shelf solutions.
• Cross-Functional Leadership: Partner with regional teams in the Americas, Europe, and APAC to adapt global commerce strategies for local market nuances while maintaining a unified global standard for excellence.
• Measurement & Insights: Lead market opportunity assessments to identify where Marketplace advertisers are hitting "performance ceilings" and develop strategies to break through them using signal and creative strategies.

Qualifications:

Minimum Qualifications:

• 5 or more years of experience in product strategy, product marketing, or product management within the advertising technology or e-commerce landscape.
• Deep understanding of Performance Advertising, specifically catalog-based solutions, automated bidding, and signal-based optimization (Conversion APIs/Pixels).
• Experience working with large-scale Marketplace advertisers or "multi-sourced" commerce platforms.
• A "Revenue-Guided" mindset with a track record of driving product adoption across global sales organizations.
• Strong analytical skills with the ability to translate complex data into a "1+3" strategic narrative.

Preferred Qualifications:

• Management or formalized mentorship experience.
• Experience in a "global to local" environment, managing cross-functional stakeholders across multiple time zones.
• Familiarity with the "Agentic Commerce" landscape and the future of AI-driven shopping experiences.
• A commercial mindset with the ability to explain the "math" of signal match rates and the "magic" of creative depth to both technical and non-technical audiences.

Job Information:

For Pay TransparencyCompensation Description (Annually)

The base salary range for this position in the selected city is $121600 - $288000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at