Marketing Manager

About this position

Thousands of lives are on the line every day due to abortion. Are you ready to stand up and change hearts to stop it? We are defenders on a mission to recruit, equip, and deploy students around Michigan to become passionate and professional social reformers. We won’t stop until abortion is unthinkable. Since 2005, we have grown from a group of volunteers to a team of dozens of powerhouse activists. Each team member is bright, strategic, and dedicated to protecting the unborn.

About the role

Protect Life Michigan is looking for a hardworking, innovative, and vision-driven individual to become an integral member of our Marketing Team. This individual will assist the Director of Marketing with executing Protect Life Michigan’s marketing strategy. This includes oversight of our social media content, graphic design, and multimedia production to grow our reach to targeted audiences across various channels.

This position can be filled by a part-time or full-time candidate.

This position requires the candidate to support raise to fund their salary and ministry expenses. Please read the "Support Raising" section near the end of this posting prior to applying.

What you'll do

• Oversees our social media content calendar.
• Reviews and approves content published on various social media platforms, including videos, posts, and captions/comments.
• Assists in creating and editing content as needed.
• Manages a small team of designers and social media specialists.
• Assists in leading creative brainstorming and content development processes.
• Analyzes data from various platforms to measure impact and adjust strategy
• Implements our marketing strategy, including:
• Social media growth
• Brand guide maintenance
• Other responsibilities as assigned
• Manages paid promotion campaigns and platforms
• Research non-profit and pro-life marketing best practices and make recommendations for improvement or new ideas

Qualifications

• Commitment to the pro-life movement and the mission of Protect Life Michigan.
• Ability to commit to the position for at least one year.
• A positive view of support-raising and/or fundraising
• Ability to effectively communicate in writing and in person
• A positive attitude, attention to detail, and ability to organize effectively.
• Proficiency in Microsoft Office, Google Applications, Canva, Mailchimp, popular social media platforms, graphic design, and Adobe Publisher (preferred)
• Must be a self-starter with the ability to work independently and productively.

Salary/Benefits

Salary and benefits are determined by the needs of the individual, commensurate with education and experience. Benefits include:

• After completing 1 year of work, eligibility for employer-matched Simple IRA.
• Ample paid vacation time, holidays, and sick days.
• Semi-flexible schedule to be set with the employee and supervisor
• Ability to work from home.
• Protect Life Michigan is a support-raising organization. The salary and all expenses associated with this position will be fundraised by the candidate. Protect Life Michigan will provide training and coaching in order to help the candidate reach full support and will pay the candidate while they raise support. We have an excellent track record of helping job candidates reach full support: 85% of our candidates have reached full support within 2-3 months.
• You will complete support raising prep work over the first 1-3 weeks, then you will attend a support raising bootcamp around week 4 of your employment with PLM. Subsequently, you will spend the next 6-13 weeks support raising before beginning your job duties.
• All applicants must be supportive of this approach and open to engaging in it.

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