Email & Content Marketing Specialist

Email & Content Marketing Specialist

Velocity and its portfolio of brands are the nation's leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren't just restored; they're entirely reborn. By blending timeless design with today's performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Success at Velocity requires a "whatever it takes" mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. "That's not my job" is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

The Email & Content Marketing Specialist at Velocity and its portfolio of brands owns the execution and optimization of our email marketing program while supporting marketing copy across campaigns, website content, and digital initiatives.

This role is both analytical and creative. Responsibilities include managing email campaigns and lifecycle marketing in HubSpot, managing audience segmentation and maintaining database health, and writing clear, compelling marketing copy that supports product launches, events, inventory promotions, and customer engagement.

The Email & Content Marketing Specialist will collaborate closely with the digital marketing team, creative team, brand marketing leadership, and external partners to ensure all communications are aligned with Velocity's brand voice and marketing strategy.

The ideal candidate is highly organized, data-driven, and a strong writer who understands how effective email marketing and clear messaging contribute to lead generation, customer engagement, and sales.

Individual Contributor

Reports To: Digital Marketing Director

Duties and Responsibilities

Email Marketing & Lifecycle Management

• Build and deploy marketing emails within HubSpot including templates, segmentation, automation workflows, and campaign performance tracking.
• Own the day-to-day management of Velocity's email marketing program in HubSpot.
• Plan and deploy email campaigns including product launches, inventory announcements, event promotions, and customer communications.
• Develop and manage lifecycle marketing flows such as lead nurture sequences, follow-up campaigns, and post-purchase communications.
• Manage audience segmentation and contact lists to ensure accurate targeting and personalization.
• Maintain database health through list management, segmentation strategies, suppression practices, and deliverability best practices.
• Monitor email performance including open rates, click-through rates, conversions, and engagement metrics.
• Provide reporting and performance insights to marketing leadership to improve campaign effectiveness.

Marketing Copywriting & Content

• Write marketing copy for email campaigns, nurture sequences, and promotional communications.
• Develop website copy including landing pages, event pages, and vehicle inventory descriptions.
• Write blog content that supports SEO initiatives and brand education.
• Assist with copy development for product launches and integrated marketing campaigns.
• Provide supporting copy for digital marketing initiatives including social media captions and promotional materials as needed.
• Ensure messaging aligns with Velocity's brand voice and tone across all marketing channels.

Campaign & Marketing Support

• Support execution of integrated marketing campaigns across email, web, and digital channels.
• Collaborate with the creative team to align messaging with campaign visuals and overall campaign direction.
• Work closely with digital marketing leadership to ensure email campaigns support broader marketing initiatives.
• Maintain consistency in messaging across Velocity and its portfolio of brands.
• Identify opportunities to improve customer engagement through personalization, segmentation, and campaign optimization.

Key Performance Indicators (KPIs)

Email Campaign Performance

• Execute a consistent cadence of email campaigns aligned with the marketing calendar.
• Maintain or exceed benchmark email open rates and click-through rates.
• Improve email-driven engagement and conversions across campaigns.

Database Health & Segmentation

• Maintain clean and organized contact lists.
• Implement segmentation strategies that improve targeting and personalization.

Content Effectiveness

• Deliver marketing copy that supports campaign performance and engagement.
• Publish consistent blog and web content supporting SEO and brand education.

Business Contribution

• Provide regular reporting on email-driven web traffic, leads, and inquiries.
• Demonstrate measurable contribution of email marketing to lead generation and sales pipeline.

Required Skills and Abilities

• Demonstrated experience building and managing email campaigns in HubSpot including segmentation, automation workflows, and performance reporting.
• Strong marketing copywriting skills with the ability to write clearly and persuasively.
• Understanding of email segmentation, list management, and lifecycle marketing.
• Ability to interpret campaign analytics and optimize performance.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Comfortable working within a collaborative, fast-paced marketing environment.

Education Background and Experience

• Bachelor's degree in marketing, communications, or related field preferred.
• 3–5 years of experience in email marketing, lifecycle marketing, content marketing, or digital marketing.
• Experience with HubSpot or similar CRM and marketing automation platforms strongly preferred.
• Experience writing marketing copy for digital campaigns, websites, and blogs.
• Experience in automotive, luxury, lifestyle, or enthusiast-driven industries is a plus.

Physical Demands (To include but not limited to)

• Prolonged periods of sitting at a desk or workstation.
• Frequent use of hands for typing and computer work.
• Regular communication with internal teams and external partners via in-person, phone, or digital platforms.

Benefits Include

• Compensation: Pay is based on experience and qualifications
• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.