Social Media Manager

Job Description

Job Description

Description:

About the Company

We are an integrated portfolio company that brings craft, innovation, and operational mastery together to build and scale specialty food & beverage brands across both B2B and B2C .

Our portfolio includes owned and licensed brands such as Parisi Coffee, Mother Earth Organic Coffee, Cervasi Italian Foods, Luigi Bonura’s Pasta Sauce, and Margaritas Amigos Salsas , among others. Beyond brand ownership, we operate as a full-service operating company offering:

• Contract manufacturing and coffee roasting
• Global importing and sourcing
• Private label program development
• Branding and packaging services
• Fulfillment operations
• Logistics, climate-controlled warehousing, cold storage, and DSD (Direct Store Delivery)

We are in a high-growth, modernization phase under new leadership. This includes rejuvenating and renaming the parent brand, investing in systems and talent, and relocating to a new Downtown Kansas City office . This is an exciting moment to help shape the future of a locally owned, family-led, multi-brand food & beverage portfolio company .

Corporate Purpose
To build, scale, and support the next generation of craft-driven food & beverage brands while attracting partners, talent, retailers, producers, and B2B customers.

Corporate Vision
Create a national portfolio of craft-forward, high-integrity brands powered by innovation, operational excellence, and sustainable growth.

Corporate Mission
Combine innovation, operational excellence, and artisanal expertise to build and scale exceptional food & beverage brands without compromising what makes them special.

Our Culture & Expectations

We are building a high-performing, highly accountable marketing team and are seeking collaborative professionals who thrive in fast-moving, cross-functional environments.

Across all roles, ideal candidates demonstrate the following behaviors and mindset:

• High ownership and accountability — you take initiative, follow through, and hold yourself to high standards
• Results-oriented with urgency — you move work forward, prioritize impact, and consistently raise the bar
• Proactive and assertive — you speak up, solve problems, and don’t wait to be told what to do
• Collaborative and low-ego — you work effectively across teams with positive intent and minimal drama
• Positive energy and professionalism — how you show up matters as much as what you deliver
• Resourceful problem solvers — you figure things out and adapt quickly
• Committed to growth and continuous improvement — you actively seek feedback, learning, and better ways to work
• Culture builders — you contribute to a healthy, high-trust, high-performance environment

We value people who bring intensity and excellence without ego , and who care deeply about both outcomes and how the work gets done.

These roles are primarily in-office at our Downtown Kansas City location, with flexibility to work from home or offsite one day per week , with the potential for up to two days per week based on performance, role responsibilities, and business needs.

About the Position

The Social Media Manager at Paris Brothers is responsible for executing and evolving the company’s organic social media presence to support both brand building and revenue-generating initiatives. This role leads day-to-day content creation and publishing across key social platforms, ensuring a consistent brand voice, compelling storytelling, and timely participation in cultural and community conversations.

Working in close partnership with marketing, creative, and revenue teams, the Social Media Manager drives audience growth, engagement, and advocacy through thoughtful content planning, community management, and performance-informed optimization. The role balances creativity with discipline, translating brand strategy, campaigns, product launches, cafés, and partnerships into social experiences that deepen connection and support business objectives including channel growth.

ESSENTIAL DUTIES & RESPONSIBILITIES

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

1. Execute inspiring platform-native organic social content across Instagram, Facebook, TikTok, Pinterest, LinkedIn, and emerging platforms

2. Manage organic social channels and calendar planning for multiple brands (Paris Brothers, Parisi, Mother Earth, Cervasi, Margaritas Amigos)

3. Create compelling short-form content including video, photography, copy, and basic editing

4. Develop and manage content calendars across brands and defined content pillars (evergreen, promotional, brand, collaborations)

5. Source, curate, and edit authentic content from cafés, roasting, operations, influencers, and partners

6. Partner for B2B content development and platforms including LinkedIn or other forums

7. Manage content partnerships with hospitality, retail, sponsorship, and community partners

8. Grow followers, engagement, and reach through consistent execution and optimization

9. Support launches and campaigns through strong storytelling and coordinated amplification

10. Coordinate paid social amplification with the Digital Marketing Operations Manager

11. Manage and enhance Google, Yelp, and profile content

12. Ensure all content aligns to approved strategy, brand standards, and platform best practices

13. Departmental project coordination and special project management.

14. Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES

· This position has no supervisory responsibilities

FISCAL RESPONSIBILITY

· Position has no fiscal responsibilities.

MINIMUM QUALIFICATIONS

Required Education and Experience

· B.S. or M.S. in Marketing, Communications, or a related field.

· Six (6) to twelve (12) years of experience managing brand social media channels for consumer-facing brands.

· Demonstrated success growing organic audiences, engagement, and reach

· Proven experience creating short-form, platform-native content (video-first experience strongly preferred)

· Experience managing multiple brands or content streams simultaneously

· CPG, restaurant, hospitality, or lifestyle brand experience preferred

· Specialty coffee, food, or beverage category familiarity strongly preferred

Required Licenses or Certifications

· N/A

COMPETENCIES FOR SUCCESSFUL PERFORMANCE OF JOB DUTIES

Knowledge of:

· Deep knowledge of major social platforms, trends, and native content formats

· Strong storytelling instincts with the ability to adapt voice, tone, and visuals by platform

· Understanding of content pacing, cadence, and community engagement best practices

Skill in:

· Basic video editing, photography, and copywriting skills

· Strong organizational skills and attention to detail

Ability to:

· Ability to interpret performance insights and adjust content accordingly

· Ability to collaborate effectively with brand, creative, and digital partners

POSITION TYPE AND EXPECTED HOURS OF WORK

· May work in a normal office environment and/or occasional remote office as approved. Will sometimes be required to work and/or attend meetings.

· Monday through Friday 8am until 5pm

· Occasional abnormal hours or weekends are expected and required for specific events or high-priority projects

TRAVEL

· Occasional travel within the metropolitan area will be required.

· Occasional travel outside the metropolitan area may be required.

WORKING CONDITIONS & PHYSICAL DEMANDS

· This position is relatively free from unpleasant environmental conditions or hazards and minimal physical effort. Incumbents may be required to exert up to up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly having to move objects.

· Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BENEFITS INCLUDE:

- Medical Insurance

- Dental Insurance

- Vision Insurance

- Health Savings Account (HSA)

- Life Insurance

- Short-Term Disability

- Long-Term Disability

- 401(k) w/company matching

- Paid Time Off (PTO)

- Paid Holidays

EEO STATEMENT

· Paris Brother Inc. is an equal-opportunity employer and a drug-free workplace. Candidates will be required to complete a drug screen and successful background check post offer.