Social Media Strategy Director

How you move is why were here.
Now more than ever.

Get back to what you need and love to do.
The possibilities are endless...

Now more than ever our guiding principles are helping us in our search for exceptional talent - candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success.

If this describes you then lets talk!

HSS is consistently among the top-ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field you will find HSS an innovative supportive and inclusive environment.

Working with colleagues who love what they do and are deeply committed to our Mission you too can be part of our transformation across the enterprise.

Emp Status

Regular Full time

Work Shift

Day (United States of America)

Compensation Range

The base pay scale for this position is $115000.00 - $175000.00. In addition this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors including but not limited to: scope of role level of experience education accomplishments internal equity budget and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.

What you will be doing

Key Responsibilities

Enterprise Social Strategy Leadership

• Establish and maintain a long-term social roadmap aligned with enterprise marketing objectives.
• Ensure social media reinforces HSSs broader brand platform
• Own and continuously evolve the enterprise social media strategy across all HSS channels with platform-specific strategies for Instagram Facebook LinkedIn YouTube emerging platforms and future channels.
• Translate organizational priorities into social content strategies that support brand awareness engagement reputation patient acquisition and business growth.
• Monitor platform innovation cultural shifts emerging technologies and competitive activity to identify growth opportunities

Content Architecture & Editorial Leadership

• Develop content pillars editorial frameworks and recurring content franchises that drive recognition and consistency across channels.
• Create sustainable programming that supports audience education expert interpretation patient relevance and brand storytelling.
• Elevate content quality through strategic direction coaching feedback and best-practice implementation.

Discovery Reach & Platform Growth

• Lead strategies that improve audience discovery and increase exposure among individuals not yet actively seeking care.
• Ensure social content is optimized for platform algorithms recommendations search behavior and organic discovery.
• Expand reach and audience growth through a deliberate balance of content strategy community engagement partnerships and paid support.
• Build channel-specific growth plans and performance targets.
• Continuously evaluate emerging platforms and opportunities to expand HSS visibility and relevance.

Audience Insight & Social Intelligence

• Position social media as a source of organizational intelligence not solely a publishing channel.
• Lead enterprise social listening audience monitoring and trend identification efforts.
• Identify recurring audience questions concerns misconceptions and unmet information needs.
• Translate audience behavior into actionable insights for Brand Content PR Digital Analytics Service Line and Executive stakeholders.

Physician Executive & Partnership Activation

• Develop social strategies that elevate physician expertise and strengthen HSS thought leadership.

• Partner with executives and organizational leaders to develop compelling social storytelling opportunities.
• Translate complex clinical and scientific information into engaging consumer-friendly content.
• Establish frameworks that help experts contribute consistently while maintaining quality governance and brand standards.

Employer Brand & Professional Community Engagement

• Collaborate with internal stakeholders on social strategy and execution that supports HSS recruitment efforts by strengthening HSSs visibility and reputation as a top organization to work for.
• Collaborate with internal stakeholders on social strategy and oversee execution in support of HSSs B2B outreach by elevating relevant contentincluding educational offeringsto professional audiences and the broader healthcare community.

Measurement & Business Impact

• Define and oversee social media KPI frameworks.
• Establish measurement approaches that connect social activity to meaningful business outcomes.
• Analyze audience engagement content performance referral traffic sentiment and conversion metrics to identify growth opportunities.
• Develop executive-ready reporting that demonstrates the impact of social media on brand health patient consideration website engagement and appointment growth.
• Use insights and testing to continuously optimize content strategy and platform performance.

Team Leadership & Execution Excellence

• Lead mentor and develop the social media team.

• Establish clear priorities workflows governance processes and performance expectations.
• Create a culture of proactive planning experimentation accountability and continuous learning.
• Ensure timely execution of campaigns social calendars editorial plans partnerships and real-time opportunities.
• Manage agency partners freelancers vendors and external resources as needed.
• Serve as the internal expert on social media best practices and future trends.

Qualifications

Required

• Bachelors degree in Marketing Communications Journalism Public Relations Digital Media or related field.
• 8 years of progressive experience in social media digital marketing content strategy or brand marketing.
• 3 years leading teams and developing social media strategies at an enterprise level.
• Demonstrated success growing and managing multi-channel social media programs.
• Strong understanding of platform algorithms social media analytics audience behavior and content optimization.
• Experience managing agencies vendors freelancers and cross-functional stakeholders.
• Exceptional communication presentation and executive-influencing skills.
• Strong analytical mindset with the ability to translate performance data into strategic recommendations.

Preferred

• Experience within healthcare health systems consumer wellness sports lifestyle or highly regulated industries.
• Experience building executive thought leadership programs.
• Familiarity with social listening competitive intelligence and social management platforms.
• Past experience leveraging AI tools to enhance content development workflow efficiency and performance analysis and a forward thinking curiosity about use of AI that will help build continuous innovation in this area.

Success in the Role

Within the first 12 months this leader will:

• Establish a clear enterprise social vision and roadmap.
• Elevate the quality consistency and strategic rigor of social content across channels.
• Strengthen socials contribution to brand awareness engagement and patient growth.
• Implement a best-in-class performance measurement framework.
• Build stronger physician and executive participation in social storytelling.
• Create a proactive planning culture that moves beyond one-off content requests toward integrated strategic social programs.
• Develop a high-performing social team known for both strategic leadership and flawless execution.

Non-Discrimination Policy
Hospital for Special Surgery is committed to providing high quality care and skilled compassionate reliable service to our community in a safe and healing environment. Consistent with this commitment Hospital for Special Surgery provides care admits and treats patients and provides all services without regard to age race color creed ethnicity religion national origin culture language physical or mental disability socioeconomic status veteran or military status marital status sex sexual orientation gender identity or expression or any other basis prohibited by federal state or local law or by accreditation standards.

Required Experience:

Director