Director, Product Marketing

Director of Product Marketing

We are seeking an experienced Director of Product Marketing to lead a high-performing team of over 10 product marketers. This individual will own part of the overall go-to-market (GTM) strategy and execution across our Tax & Accounting software portfolio in North America. Reporting to the VP of Marketing, the Director will work cross-functionally with Product Management, Revenue Marketing, Sales, and Customer Success teams to drive growth, customer adoption, and market leadership.

Key responsibilities include:

• Lead and develop a team of product marketing professionals, fostering a high-performance, collaborative, and growth-oriented culture.
• Own strategy for new product launches, feature enhancements, and market expansions. Ensure alignment across Product, Sales, and Marketing functions.
• Define positioning, messaging, and value propositions that resonate with customer segments and reflect our differentiated value.
• Partner closely with Product Management to shape roadmap priorities based on market insights and customer feedback.
• Collaborate with Revenue Marketing and Sales Enablement to develop compelling campaigns, content, and enablement tools that drive pipeline growth and conversion.
• Act as a customer and market advocate, leveraging research, competitive insights, and buyer personas to inform strategy and product-market fit.
• Track and report on product marketing effectiveness and optimize programs to achieve adoption, retention, and growth goals.

Requirements include:

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 12+ years of experience in B2B software marketing, with 7+ years in product marketing leadership roles.
• Direct people management experience, required.
• Proven track record of building and leading high-performing product marketing teams.
• Demonstrable experience developing and executing GTM strategy, segmentation, messaging, and competitive analysis.
• Ability to influence cross-functional stakeholders and thrive in a matrixed environment.
• Deep understanding of the software buying cycle, ideally in regulated or complex industries (Tax, Accounting, Legal, or Financial Services a plus).
• Marketing tech knowledge - Salesforce, Pardot, DemandBase, preferred.
• Excellent written and verbal communication skills.
• Strong executive presence/ability to communicate effectively with leadership.

Travel expectations: 20%

Why Wolters Kluwer?

Wolters Kluwer is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and legal sectors. We foster innovation, collaboration, and continuous learningand we are committed to improving the way our customers work.

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.