Assistant Store Manager, Sales & Retail Engagement

Assistant Store Manager (ASM)

Salary Range: 57,273.00 - USD 63,636.50

Overview: As an Assistant Store Manager (ASM), you'll take a leading role in bringing Wayfair's retail vision to life within a high-performing sales and customer centric environment. Reporting to the Department Manager, you will oversee critical store functions for teams, and assist across team verticals including operational excellence, visual merchandising and design, and team development, to ensure an exceptional customer experience, drive a high performance team, and deliver on overall business targets.

This position blends strategic leadership (approx 60%) with hands-on execution and tactical (approx 40%) requiring a balance of creativity, business acumen, and strong leadership. You'll leverage data-driven insights to implement merchandising strategies, optimize store operations, and inspire your team to exceed expectations in every area from sales to service. Your contributions will directly impact the store's success by fostering a collaborative, customer-focused culture that reflects the brand's values.

The ideal candidate thrives in leading large teams, in a fast-paced and dynamic environment. They should be excited to excel while balancing priorities, and have a proven track record of coaching, mentoring, and developing talent to achieve results. Join Wayfair to help lead, innovate, and shape the in-store experience as we redefine the definition of retail excellence.

What Does an Assistant Store Manager (ASM) Do?

• Lead Daily Operations: Support day-to-day execution across key areas like sales, service, asset protection, and visual merchandising. As a keyholder, you'll assist with opening and closing responsibilities and act as Manager on Duty.
• Inspire Sales Excellence: Champion a selling culture by spending ~80% of your time on the sales floor coaching associates, delivering real-time feedback, and role-playing selling scenarios to boost conversion, UPT, and AOV.
• Coach & Develop Teams: Provide consistent, actionable feedback that helps team members grow in their roles. Use role-plays, one-on-one check-ins, and goal-based coaching to build confidence, skill, and impact.
• Create Exceptional Customer Experiences: Lead by example to ensure warm, solution-focused interactions that turn browsers into loyal Wayfair shoppers.
• Own Product Knowledge Training: Make sure all team members are certified and confident in key categories like mattresses, appliances, and home renovation.
• Motivate & Recognize: Celebrate wins and top performers to keep energy high and team engagement strong.
• Resolve Escalations with Care: Handle customer concerns with empathy and efficiency, always focused on creating positive outcomes and repeat visits.
• Think & Act with Data: Use reporting tools and customer feedback to spot opportunities, optimize execution, and influence the right behaviors.
• Champion Brand Presentation: Maintain flawless execution of promotional updates, visual displays, and seasonal transitions while making smart adjustments based on selling trends.
• Communicate with Clarity: Host regular huddles and one-on-ones to keep the team aligned, informed, and ready to take action.
• Support Innovation & Growth: Bring creative ideas forward to improve processes, build culture, and strengthen results within our operating guardrails.
• Operate as "One Team": You will support Wayfair's total store goals by cross-training across key store functions, including sales and back-of-house operations. You'll flex where needed to support customers, teammates, store needs and peak business periods.

You'll Thrive in This Role if You Have:

• Leadership Experience: 1+ years of experience leading a team of 1030+ individuals with confidence, professionalism, and clear direction.
• Selling Culture Mindset: You will spend ~80% of your time on the sales floor championing a high-performing sales culture, coaching in the moment, completing observations, and role-playing to improve team skills. You understand that fostering strong selling behaviors is key to driving results.
• Results Orientation: You're motivated by hitting and exceeding KPIs like sales, conversion, units per transaction (UPT), average order value (AOV), and customer satisfaction, and you know how to coach others to do the same.
• Retail & Brand Experience: 3+ years of retail experience, preferably in home, furnishings, or interior design, with a strong foundation in visual presentation and store operations.
• Communication & Coaching Strengths: You provide clear, consistent, and empathetic feedback that aligns teams and helps individuals grow.
• Analytical Thinking: You're data-savvy and use insights to guide decisions, spot opportunities, and optimize store performance.
• People Development Focus: You actively coach and develop your team through recognition, accountability, and learning opportunities, helping others succeed is a win in your book.
• Flexible Availability: Willingness to work evenings, weekends, and holidays based on business needs.

Additional Physical and Environmental Requirements :

• Physical Activity: Frequent standing, walking, and reaching with hands and arms; occasional sitting, climbing, balancing, and crawling.
• Mobility & Movement: Frequent stooping, kneeling, and crouching throughout the day.
• Lifting Ability: Ability to lift and move up to 50 lbs independently on a regular basis. Some projects may involve heavier items, which must be managed with proper assistance or equipment.
• Vision Requirements: Includes close, distance, color, and peripheral vision; depth perception and the ability to adjust focus.
• Temperature Flexibility: Comfortable in environments with varying temperature conditions.
• Noise Tolerance: Occasional exposure to moderate noise levels and physical activity.
• Safety Awareness: Minimal exposure to workplace or environmental hazardsmust adhere to all safety protocols.

What are the Benefits*?

• Competitive Pay & Bonus: Earn competitive compensation with regular opportunities for performance-based increases and bonus potential.
• Career Growth: Access professional development and advancement opportunities to help you grow with us.
• Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.
• Time to Recharge: Start accruing paid time off immediatelybecause work-life balance matters.
• 401(k) with Company Match: We'll match up to 4% to help you plan for your future.
• Tuition Reimbursement: Eligible after 6 months of employmentlearn, grow, and get support along the way.
• Wayfair Employee Discount: Generous employee discount of up to 30%+, although discounts will vary by product type. Plus, get 10% off at our in-store restaurant.
• Parental Leave Options: Choose from paid and unpaid leave plans to support your growing family.
• And So Much More: We've got more good stuff where that came from! NOTE: our full-time roles receive the full benefits package above, while part-time or seasonal team members may have modified offerings. Your recruiter or in-store team can help with any questions!

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help