Brand Strategist

Job Summary Brand Strategist – Social Media & Marketing (Mental Health) Las Vegas, NV (In-Office) $22.00 – $25.00 per hour Part-Time (15–30 hours/week) | Growth to Full-Time About Us At Beyond Expectation, LLC – Psychological Services, we hire SUPERSTARS. We are a rapidly growing outpatient behavioral health and wellness group making a strong impact across Southern Nevada. Our team values creativity, collaboration, and innovation in delivering exceptional mental health services. Job Summary We are seeking a highly organized and creative Brand Strategist / Social Media & Marketing Specialist to elevate our digital presence, branding, and community engagement. This role is ideal for someone experienced in social media marketing, content creation, branding strategy, and analytics, especially within Mental Health and Wellness. Key Responsibilities Digital Marketing & Social Media Manage and grow platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube Create and post engaging content (reels, videos, graphics, campaigns) Highlight providers, staff, and services through storytelling and media Develop monthly awareness campaigns (Mental Health Awareness, Autism, Suicide Prevention, etc.) Run promotions (e.g., Google Review campaigns, $250 gift card giveaways) Branding & Content Creation Design flyers, brochures, marketing packets (print & digital) Maintain consistent branding across all platforms Capture photo/video content of staff, events, and office culture Produce provider spotlight content and interviews (e.g., YouTube features) Website & Analytics Maintain and update website content for SEO and relevance Analyze Google Business profile, SEO, and web traffic data Optimize visibility for targeted populations identified by leadership Internal Engagement Promote company culture through: Employee highlights Announcements (milestones, achievements, licensure, etc.) Strengthen engagement for both in-office and remote staff Outreach & Growth Support community outreach events (health fairs, radio and tv interviews, speakers bureau partnerships) Promote specialized services (Neurofeedback, EMDR, medication mgmt. services) Assist in recruitment branding (licensed supervisees, doctors, clinicians, patients and referral partners) Help promote newly BHCEN credentialed initiatives (Behavioral Health Certification for Excellence in Nevada) Additional Projects Maintain marketing materials and doctor/clinician business cards Assist in launching online service offerings (parenting classes, D.V. and S.A. court mandate programs, e-commerce payment receipt) Support data tracking for insurance panels and program growth Qualifications Proven experience in: Social media marketing & content creation Brand strategy and digital marketing Strong skills in: Canva, Adobe, AI tools (e.g., ChatGPT) Google Analytics & SEO Experience with: Photography & videography (highly preferred) Excellent: Organizational skills Writing and storytelling ability Ability to: Work independently Manage multiple projects Experience in mental health, healthcare, or wellness industry preferred Preferred Qualifications Bilingual (English/Spanish) a plus Experience with: Healthcare marketing Doctor/Clinician branding Community outreach campaigns Schedule Part-Time (15–30 hours/week) Flexible scheduling (evenings possible) In-office role Compensation & Benefits $22.00 – $25.00 per hour Flexible schedule Opportunity for full-time growth and advancement Why Join Us? Creative, mission-driven environment Opportunity to shape a growing mental health brand Work directly with leadership on high-impact initiatives Be part of a team changing lives through mental health care #J-18808-Ljbffr