Director of Sales and Marketing

Job Description

Job Description

Responsible for revenue generation for group rooms, local negotiated accounts, IHG and local national accounts, revenue management strategies, implementation and accountability to a market performance and meeting/exceeding budget, forecast, and optimal business mix targets. Strategies will include market mix, pricing, status, direct sales, marketing, and public relations. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel. Sales experience with major brands-Hyatt, Marriott, IHG required. Basic responsibilities include:

Conduct and direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.

• Ensure training programs are conducted regularly and the hotel's standards of performance are met. Give guidance and counsel staff toward improvement.
• Compile and/or direct the preparation of reports and general knowledge pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Communicate both verbally and in writing to provide clear directions to the staff.
• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.
• Organize and/or attend scheduled sales department, executive committee, and related meetings.
• Knowledge of travel industry, current market trends and economic factors
• Ability to access, understand and accurately input information using a moderately complex computer system.
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
• Professionally represent the hotel in community and industry organizations and events.
• Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
• Comply with attendance rules and be available to work on a regular basis.
• Perform any other job-related duties as assigned.