Senior Shopper Marketing Specialist

Senior Shopper Marketing SpecialistWho is Swire Coca-Cola? We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well-being.Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company matchHealth Savings Accounts w/company matchFREE virtual primary care, acute care and physical therapyFREE Employee Assistance ProgramCompany paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time )Discounted & free productTuition reimbursementOpportunities for career advancementIn addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about.What does a Senior Shopper Marketing Specialist do at Swire Coca-Cola? Acts as Sr. Specialist in respect to Shopper Insights initiatives. Uses relevant shopper and consumer data, insights and trends to generate revenue growing initiatives for customers.Responsibilities:Analyze and report on business opportunities within channels and specific customersDevelop and recommend customer-specific shopper marketing campaigns to drive incremental revenueCustomer insights SME for SCC. Contribute insights to define selling strategy within all channels of business to better connect with all shoppers at retailGather and organize information using industry sources (publications, trade sites, etc.) and proprietary tracking studies to be used for marketing campaignsPerforms other duties as assignedRequirements:Bachelor's degree (or equivalent work experience) in business, marketing required4+ years' experience in business analytics in consumer goods industry preferred4+ years' market research of consumer demographics or category preferredConduct program performance (pre, during, post) within customer specific shopper marketing campaignsStatistics, shopper segmentation, gap analysisProficient in Excel, PowerPoint, Outlook, Word applicationsIdentify opportunities and gaps based on business fundamentals and application of qualitative and quantitative dataAbility to use information/business tools and platforms to obtain and analyze relevant informationAbility to communicate complex shopper information and implications both verbally and writtenCome and join our Sparkling team! Due to the nature of our work and to help maintain a safe workplace for our employees and customers, after a candidate receives a conditional offer of employment, they will be required to complete pre-employment screening. This includes a criminal background check, drug screening, and for certain roles, a motor vehicle record review. Screening results are evaluated based on several factors, including the nature and severity of an offense, how much time has passed, the relevance to the position, patterns of repeated offenses, and driving history for roles that require operating a vehicle. All results are reviewed fairly and in accordance with applicable state and federal laws, including the Fair Credit Reporting Act. Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Swire Coca-Cola does not sponsor applicants for work visas.