Market Strategy & Execution Lead

Job Description

The Market Strategy & Execution Lead is a market-level performance leader responsible for accelerating growth, execution, and results across all Citizens businesses within assigned markets. This role acts as a strategic integrator and performance catalyst, ensuring enterprise strategies, investments, and capabilities translate into measurable local outcomes.


The Market Strategy & Execution Lead will proactively bring value to market and enterprise partners acting as a force multiplier by reducing noise, aligning priorities, and translating strategy into actionable market-level focus. Operating as a trusted partner to market leadership and business leaders, the role brings forward actionable market insights, competitive intelligence, and data-driven opportunities-proactively identifying where focus, coordination, or intervention will drive better performance. This role shapes priorities, removes friction, and drives action to unlock growth across partnerships.

Key Responsibilities

• Market Planning & Operating Rhythm
  • Act as a market-level performance partner, helping leadership teams focus on the actions that matter most to drive growth, execution quality, and customer outcomes.
  • Own a forward-looking view of market performance-connecting results, trends, risks, and opportunities into a clear point of view on what will move the market.
  • Proactively surface recommendations to improve performance, accelerate momentum, or address emerging risks.
• Market Synthesis & Insight
  • Bring together enterprise data, competitive intelligence, and local nuance to create a differentiated understanding of market dynamics.
  • Synthesize customer trends, competitive actions, physical distribution, marketing activity, and community engagement into clear opportunities for action.
  • Identify replicable wins and local innovations, translating them into insights that can scale across markets.
• Cross-LOB Integration & Issue Resolution
  • Serve as a connector and problem solver across branch-based and non-branch Lines of Business, ensuring coordinated action.
  • Anticipate and resolve cross-LOB execution challenges that slow decision-making or dilute impact-before performance suffers.
  • Drive shared accountability by clarifying the what, who, and when behind critical market actions.
• Executive Perspective & Decision Enablement
  • Provide senior leaders with decision-ready insights-clearly articulating trade-offs, implications, and recommended paths forward.
  • Elevate market-level insights into enterprise discussions, ensuring local realities inform strategy, investment, and prioritization decisions.
  • Document outcomes and learnings to reinforce accountability and continuous improvement.

Qualifications, Education, Certifications and/or Other Professional Credentials

• Required Qualifications
  
  • 5-10+ years of experience in strategy, operations, transformation, or enterprise program leadership within financial services or a similarly complex organization.
  • Proven ability to lead through influence across multiple senior stakeholders without direct authority.
  • Experience operating cross-functional forums, governance routines, or enterprise initiatives.
  • Strong analytical and synthesis skills, with the ability to turn complex inputs into clear executive narratives.
  • Exposure to market-level or regional operating models in banking, retail financial services, or regulated industries.

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: Monday-Friday (4 days in office) - Boston, MA, Pittsburgh, PA or Providence, RI

Pay Transparency

The salary range for this position is $146,000 - $191,000 per year. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience. We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit

About Us

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

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Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.