Senior Associate, Brand Experience

Overview The Senior Associate, Brand Experience (BE) is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. The Senior Associate works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations. Responsibilities Assist in the development of digital media plan options and recommendations Maintain accurate budget control and flow of media activity and update clients on timeline/consistent basis Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency) Demonstrate proficiency with systems/tools (especially Media Tools, MRI, Kantar) Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process Demonstrate creativity and agility when problem solving Delivering POVs/position papers on key client issues and/or client opportunities Prepare media authorizations per approved plans/project requests Foster strong relationships with internal teams and client groups Assist with other projects or responsibilities as assigned Qualifications 1+ years of media planning or strategy experience Working knowledge of media systems/platforms (Media Tools Flowchart Software, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Prisma, Mbox, GWI) Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint Strong communication and presentation skills Curious and motivated, solution-oriented problem solver Ability to work independently as well as in a team setting Strong organizational, time management, and problem-solving skills Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment Compensation & Benefits Compensation Range: $50,065 – $73,944. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of talent. Benefits include medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr