Marketing Manager - Hotel Cleveland, Autograph Collection

The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.

1. Administration:
   • Serve on property leadership team.
   • Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
   • Manage property marketing budget.
   • Report on overall marketing efforts routinely.
   • Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
   • Serve as point of contact for photo shoots.
   • Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
   • Ideate guest experiences alongside operations team.
   • Attend local educational and networking events to increase knowledge, skills, and brand awareness.
2. Social Media:
   • Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
   • Develop and execute plan to grow online presence of each brand's channel.
   • Champion social media marketing and day-to-day activities including:
     1. Create high-quality content calendars that connect with followers to take action.
     2. Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
     3. Engage with online followers and guests bringing the brand personality to life through community management - responding to messages, comments, mentions, reviews, etc.
     4. Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
   • Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
   • Analyze social media KPIs and adjust game plan as needed.
   • Stay up to date on trends in social media tools, applications, channels, design and strategy.
   • Capture quality photography and video content for social media.
3. Digital Marketing:
   • Maintain online digital presence through upkeep of imagery, business information, etc.
   • Respond to online reviews as needed.
   • Create and deploy newsletters routinely.
   • Assist in distributing outlet menus online.
   • Conduct online audit routinely to ensure online information is up to date.
   • Develop and execute social media paid campaigns maximizing ROI.
   • Develop and manage paid advertising campaigns.
4. Local Marketing:

1. • Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally.
   • Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
2. External Partnerships:
   • Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
   • Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
   • Lead and coordinate efforts for public relations.
   • Leverage available brand affiliated marketing support resources.